Marketing Messages

When you log in to 360Pilot, you’ll choose which source you want to work with: Ads that Click to WhatsApp, Marketing Messages, or Organic (coming soon). Each section provides source-specific guidance—because event setup, funnels, and analytics differ by entry point.

In this Marketing Messages section you’ll find step-by-step docs to:

• Define events and Funnel (what to track and define the journey)

• Analyze results (read the reports, diagnose drop-offs, and optimize)

This section covers campaigns sent to opted-in audiences. You’ll learn how to track delivery and engagement, build funnels for re-engagement and analyze results.