> For the complete documentation index, see [llms.txt](https://docs.360dialog.com/360pilot/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.360dialog.com/360pilot/funnels-dashboard-legacy/marketing-messages.md).

# Marketing Messages

{% hint style="warning" %}
You are viewing documentation for the Legacy Funnels Dashboard. If you're using the new UI go to: [Understanding Your Funnels Dashboard](/360pilot/funnels-dashboard/understanding-your-funnels-dashboard.md).
{% endhint %}

When you log in to 360Pilot, you’ll choose which source you want to work with: **Ads that Click to WhatsApp**, **Marketing Messages**, or **Organic** (coming soon). Each section provides **source-specific guidance**—because event setup, funnels, and analytics differ by entry point.

In this Marketing Messages section you’ll find step-by-step docs to:

* **Define events** and **Funnel** (what to track and define the journey)
* **Analyze results** (read the reports, diagnose drop-offs, and optimize)

This section covers campaigns sent to opted-in audiences. You’ll learn how to track delivery and engagement, build funnels for re-engagement and analyze results.


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