> For the complete documentation index, see [llms.txt](https://docs.360dialog.com/360pilot/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.360dialog.com/360pilot/setup-and-billing/pricing-and-billing.md).

# Pricing and Billing

Learn how 360Pilot calculates your monthly fee and how billing works.

## 360Pilot plan

Your monthly fee is based on your WhatsApp spend. It scales with the campaign and conversation data that 360Pilot processes.

{% columns %}
{% column %}

#### What's included

* Click-to-WhatsApp (CTWA)
* Paid Messages
* Organic entry points
  {% endcolumn %}

{% column %}

#### Good to know

* No setup fee
* Billed monthly
* Cancel with 30 days' notice
  {% endcolumn %}
  {% endcolumns %}

### How we calculate your fee

We use the WhatsApp spend tracked during each billing period. This includes CTWA ads and paid messages. From October 1, 2026, it also includes service message charges.

The [Invested](/360pilot/funnels-dashboard/funnels-dashboard-reference.md#invested) figure in Funnels includes these charges.

| Monthly WhatsApp spend | Monthly fee                  |
| ---------------------- | ---------------------------- |
| €0–€10,000             | €50                          |
| €10,001–€25,000        | €150                         |
| €25,001–€50,000        | €300                         |
| €50,001 or more        | 1% of monthly WhatsApp spend |

{% hint style="info" %}
At €50,001 or more, your fee is 1% of that month's WhatsApp spend.
{% endhint %}

### Billing terms

{% stepper %}
{% step %}

#### Select your plan

Choose the spend range that fits your expected WhatsApp spend.
{% endstep %}

{% step %}

#### Set up payment

Add your payment details and VAT information.
{% endstep %}

{% step %}

#### Receive your monthly invoice

Your invoice reflects the spend tracked in that billing period.
{% endstep %}
{% endstepper %}

### VAT for EU companies

Enter your VAT ID during payment setup to remove 19% VAT from your invoice. If you do not have a VAT ID, select that option during setup.

{% hint style="info" %}
To choose a plan and set up payment, see [How to Onboard](/360pilot/setup-and-billing/how-to-onboard.md).
{% endhint %}