> For the complete documentation index, see [llms.txt](https://docs.360dialog.com/360pilot/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.360dialog.com/360pilot/start-here/get-started-with-360pilot.md).

# Get started with 360Pilot

Measure WhatsApp performance across paid and organic customer journeys.

Connect WhatsApp conversations to business outcomes. See which sources and campaigns drive conversions.

Use 360Pilot to:

* Identify the campaigns and entry points worth scaling.
* Compare conversion rate, cost per acquisition (CPA), spend, and conversions.
* Connect WhatsApp activity to appointments, subscriptions, purchases, and other outcomes.

{% hint style="info" %}
**Start here:** Open **Funnels**, select a journey, then compare its entry points and campaign results.
{% endhint %}

### How it works

{% stepper %}
{% step %}

#### Conversations start at an entry point

A lead starts a WhatsApp conversation through a Click-to-WhatsApp (CTWA) ad, paid message (Paid Msg), link, QR code, or other organic source.
{% endstep %}

{% step %}

#### A conversion event occurs

A conversion happens when the lead reaches your goal, such as booking an appointment or completing a purchase.
{% endstep %}

{% step %}

#### 360Pilot creates a funnel

360Pilot connects entry points, conversations, and conversions. Each funnel shows its audience, conversion rate, spend, CPA, and conversion volume.
{% endstep %}
{% endstepper %}

{% hint style="success" %}
360Pilot can detect conversion signals, use a defined **Text Pixel**, or accept conversion events from your systems.
{% endhint %}

### Explore performance

Start with the **Funnels** dashboard. Each row shows one customer journey and its key results.

{% tabs %}
{% tab title="Compare entry points" %}
Open a funnel to compare **CTWA**, **Paid Msg**, and **Organic** entry points. Check which sources start conversations and lead to conversions.
{% endtab %}

{% tab title="Review CTWA ads" %}
For CTWA, drill down from campaign to ad set to ad. Compare spend, CPA, conversion rate, and conversion volume.
{% endtab %}

{% tab title="Take action" %}
Use these views to find efficient acquisition sources. Reduce investment in weaker journeys and scale the strongest ones.
{% endtab %}
{% endtabs %}

### Explore 360Pilot

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[How to Onboard](/360pilot/setup-and-billing/how-to-onboard.md)
{% endcontent-ref %}

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[Understanding the Funnels Dashboard](/360pilot/funnels-dashboard/understanding-the-funnels-dashboard.md)
{% endcontent-ref %}

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[How to View Performance by Entry Point](/360pilot/funnels-dashboard/how-to-view-performance-by-entry-point.md)
{% endcontent-ref %}

Explore [360Dialog customer stories](https://360dialog.com/stories).