Facebook Business Verification

This guide will help you complete Facebook's Business Verification process.

In order to proceed with your WhatsApp API application, you must complete Business Verification within the Facebook Business Manager. This means you will have to provide Facebook with some documents to prove the existence and legitimacy of your business.

We strongly encourage you to verify your Facebook Business account before you apply for a WhatsApp Business API account with 360dialog, as this will significantly speed up the setup process.

Even though the Facebook Business Verification is required by Facebook for a company to have access to the WhatsApp Business API, this process is completely unrelated to WhatsApp.

For support about issues with the Business Manager, please reach out to direct Facebook support through the "?" (help) icon on the bottom left corner of the page.

Facebook Business Manager Verification Process

To get a WhatsApp Business API Account, you must first pass the Facebook Business Manager Verification process.

1. Access Business Manager Security Center

To start the verification process go to Security Center and click Start Verification in the Business verification section.

The Start Verification button will be greyed out unless your business needs access to certain features. See the below section on how to enable the button.

2. Select Your Business

If your business is already listed

If your business is not listed

Confirm your business details

Select a phone number that you have access to from the drop-down menu and click Next.

Get a verification code

Choose to receive the verification code on your business phone number via a text message or a phone call or via email. The phone number option may not be available in all countries.

Or verify your domain

If your domain is already verified, click Use Domain Verification. If not, complete the domain verification process, then return to the Security Centre and select Continue.

Enter verification code (not applicable if you use domain verification)

Enter your verification code. Click Submit.

You can skip the remaining steps 3 & 4 below.

If you cannot see your business in the list please select None of these match.

Then proceed with the Steps 3 & 4 below.

You may be asked in step 3 to provide official documentation of your business’s legal name. Upload an official document that matches the business’s legal name you entered in step 1, such as a business license, articles of incorporation or business tax registration.

Please check here the list of the documents accepted and not accepted before submitting them.

4. Verify the Business Address or Phone Number

Upload a document that shows both the legal name of your business and the mailing address or phone number shown on the screen.

Please check here the list of the documents accepted and not accepted before submitting them.

After you upload the documents, Facebook will review them as quickly as they can. This may take several days. You can check the current status of your verification by going to your Security Center. If you already have a 360dialog account, you can check the status by logging into the 360 Client Hub.

When your business is verified you will be notified and you will also see the verified status in your account.

Documents needed for Business Verification

See table below for examples of the documents you can submit for your country.

Because of the differences between legal documents between countries, Facebook has provided a list of the specific documents that need to be sent according to each country. Please see them bellow.

Brazil
China
Cyprus
France
India
Indonesia
Ireland
Italy
Japan
South Korea
Taiwan
UAE
Ukraine
United Kingdom
United States
Other countries
Brazil
  • Business bank statement

  • Cadastro Nacional da Pessoa Jurídica (CNPJ)

  • Certificado da Condição de Microempreendedor Individual (MEI)

  • Contrato Social

  • Utility bill

China
  • 公司註冊證書

  • 商業登記摘錄

  • 商業登記證

  • 营业执照

  • 銀行帳單

Cyprus
  • Αντίγραφο κίνησης λογαριασμού / Hesap özeti

  • Εγγραφή στο μητρώο Φ.Π.Α.

  • Καταστατικό / Şirket ana sözleşmesi

  • Μητρώο Επιχειρηματικών Οντοτήτων

  • Συστατική Πράξη Εταιρείας / Şirket Kuruluş Onay Belgesi

France
  • Avis de situation au repertoire Sirene

  • Extrai d'immatriculation D1

  • Extrait K, L, Kbis ou Lbis

  • Facture d'électricité, de gaz ou d'eau

  • Lettre de confirmation de numéro SIREN délivrée par l'Urssaf

  • Statuts de l'enterprise

  • VAT registration

India
  • Business bank statement

  • Business license

  • Certificate of incorporation

  • Goods and services tax registration certificate(GST)

  • Permanent Account Number Card (PAN)

  • Shop establishment certificate

  • Udyog Aadar (UID)

  • Utility bill

Indonesia
  • Business bank statement

  • Izin Usaha Mikro Kecil (IUMK)

  • Nomar Induk Berusaha (NIB))

  • Surat Izin Usaha Perdagangan (SIUP)

  • Surat Pengukuhan Pengusaha Kena Pajak (SPPKP

  • Tanda Daftar Perusahaan (TDP

  • Utility bill

Ireland
  • An Oifig um Chlárú Cuideachtaí

  • Business bank statement

  • Business tax certificate

  • Certificate of business incorporation

  • Certificate of registration

  • Utility bill

Italy
  • Atto Costitutivo

  • Certificato di Registrazione Aziendale

  • Registro Imprese dell'archivio ufficiale della CCIAA

  • Statuto

  • Business bank statement

  • Certificate of formation

  • Utility bill

  • Value Added Tax Certificate (VAT)

Japan
  • 個人事業の開業, 廃業等の届出書

  • 営業許可

  • 定款

  • 履歴事項全部証明書

  • 法人番号指定通知書

  • 納税証明書

  • Business bank statement

  • Utility bill

South Korea
  • 사업자등록증

  • 요금납부 내역서

  • 지방세 납세 증명서

  • 지방세 납세 증명서

Taiwan
  • 台中市政府函

  • 有限公司设立登记表

UAE

  • Certificate of formation

  • رخصة تجارية

  • شهادة تسجيل لضريبة القيمة المضافة

  • فاتورة اتصالات

  • فاتورة الكهرباء

  • كشف حساب بنك

Ukraine
  • Виписка з єдиного державного реєстру юридичних осіб , фізичних осіб-підприємців та громадьских формувань

  • Виписка з єдиного державного реєстру юридичних осіб та фізичних осіб-підприємців

  • Витяг з реєстру платників єдиного податку

  • Свідоцтво платника єдиного податку

United Kingdom
  • Business bank statement

  • Certificate of Incorporation

  • Certificate of public liability insurance

  • Companies House document

  • Company registration number (CRN)

  • HM Revenue and Customs: VAT certificate

  • HM Revenue and Customs: Account statement

  • Utility bill

United States
  • Articles of incorporation

  • Business bank statement

  • Business license

  • Employer identification number (EIN)

  • IRS SS-4 (Ein Assignment Letter)

  • IRS 147c (EIN Confirmation Letter)

  • Taxpayer identification number

Other countries
  • Utility bill like a phone or electricity bill

  • Bank statement

  • Business licenses and permits from any level of government

  • Certificate of formation or incorporation

  • Business Tax or VAT registration certificate

  • EIN confirmation letter from the IRS (U.S. only)

  • Federal tax returns to the IRS by company (U.S. only)

  • Business bank account statements

  • Business credit report from one of the reporting agencies

Documents that are not accepted are:

  • Invoices

  • Purchase Orders

  • Self-filled applications for the company

  • Tax returns filed by you or your company

  • Website print

  • Other documents like company flyers, letterhead, etc.

Checklist for Business Verification

To increase the company's chances of being verified by Facebook, it is important that:

  • The company's website is active and complete, containing the company's name and address

  • The account email is from the same domain as the company's website provided in the documentation

  • If the verification will be made through the phone number, make sure you are able to receive the call. If the phone has IVR, disable it temporarily

  • The company's trade name in the documentation is the same used on the website and on the Facebook page. If different, the names need to be related in some way on the website. For example, at the footer, enter "Company ABC powered by company D"

After submitting the documentation, you will be informed via email about the progress of the company's verification.

Verification Button Disabled

How can you Verify your Business Manager Account on Facebook when the Verification Button is greyed out/disabled?

Follow these steps:

1. Go to Facebook For Developers

In order to enable the "Start Verification" button you must connect a Facebook app ID to your business manager account. In order to do so, first, go to "Facebook for Developers".

2. Click / Create an app

In the "My Apps" drop-down, if you already have an app click on it. If you don't have an app, create a new one.

3. Copy the APP ID

Then go ahead and copy the "APP ID" from the dashboard.

4. In Facebook Business Manager click "Apps"

5. Select "Connect an app ID"

Click on "Add" and then "Connect an app ID" from the list.

6. Paste the "APP ID" in the box

Then go ahead and paste the "APP ID" you copied from the dashboard.

7. Privacy Policy Check

Now go back to the Facebook developer dashboard and make sure that you have given a valid "Privacy Policy URL".

8. Done!

Go back to Facebook Business Manager and check the button. It should now be enabled and you can click on it to proceed with Business Verification.

If you're a News Provider or publisher, there is an additional process that Facebook requires your business to go through in order to get verified and be able to use the WhatsApp Business API with 360dialog.

My Business Verification request was rejected: What to do now?

If your request for business verification was rejected by the Facebook team, you should receive an email notification noting that the documents you attached didn't pass the verification process.

To know more information about the rejection, you should go to your Facebook Business Manager → Security Center → Contact Facebook (under the message that the request was rejected).

On the new page, you will see your ticket/case number.

If you click on the ‘Read More’ button, you can start interacting directly with Facebook Support to find out what is missing or which documents are not correct.

Facebook Support can provide help in many languages.

If you still can't understand why your Business Verification request is being rejected, please contact our Support team with the following information so we can help you with this process:

  • Phone number

  • Facebook Business Manager ID

  • Case number

  • Date you submitted the verification documents

  • Screenshot of the Business Verification Support Inbox, like the image above.

Learn how to reach out to 360dialog Support here.

Official Facebook Documentation

For more info on the Business Verification Process, please refer to the Official Facebook Documentation on the subject: