Pricing
This page describes pricing on the WhatsApp Business Platform through 360dialog
Each WhatsApp Business channel requires an active subscription to operate, and generates two categories of cost:
360dialog Monthly Subscription License Fee - Fixed costs for infrastructure, hosting, and platform access.
WhatsApp Messaging and Call Fees - Variable usage costs determined by Meta.
Optional add-ons, such as 360Pilot, may generate additional charges. These are invoiced separately from the subscription and messaging fees described below.
Monthly Subscription License Fee
Regular Channel Tier
Standard Subscription
49 EUR
59 USD
Premium Channel Tier
Enhanced Features and Support
99 EUR
119 USD
Higher Throughput
High-Volume Network Upgrade
249 EUR
299 USD
A subscription becomes billable from activation and stays active until manually cancelled. Subscriptions renew automatically on the first day of each month. Subscription billing supports EUR and USD only.
See Subscriptions for more.
WhatsApp Messaging and Call Fees
Usage-based costs are set by official Meta rate cards. 360dialog supports WhatsApp message pricing in EUR, USD, and INR.
Official Meta Rate Cards
Billable Messaging (Templates)
Templates fall into three categories: Marketing, Utility, and Authentication. Rates are set by Meta based on category, market, and, for Utility and Authentication, monthly volume tier. Every category is billed unless delivered within a Free Entry Point Window.
Sending marketing content through the standard messages endpoint instead of the dedicated Marketing Messages API adds a 7% surcharge to Meta's standard rate.
Service Messages
Service messages are non-template messages, such as text, images, or documents, sent by a business in response to a customer within an open customer service window. Also known as free-form messages, they are billed on a per-message basis, at rates aligned with Utility and Authentication rates for the same market, with one charge per message. Service messages are not eligible for volume-tier discounts. The only exception is a service message delivered within a Free Entry Point Window, which is free.
Messages sent through the Meta Business Agent AI platform are a separate category, billed by token consumption rather than a flat per-message rate.
WhatsApp Voice Call Pricing
Voice call pricing is set by Meta and published in the official Volume-Based Pricing rate cards. Rates depend on call direction, recipient country code, and call duration in minutes.
See Free vs Billed Messaging for more.
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