> For the complete documentation index, see [llms.txt](https://docs.360dialog.com/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.360dialog.com/docs/get-started/pricing.md). # Pricing This page describes pricing on the WhatsApp Business Platform through 360dialog Each WhatsApp Business channel requires an active subscription to operate, and generates two categories of cost: 1. **360dialog Monthly Subscription License Fee** - Fixed costs for infrastructure, hosting, and platform access. 2. **WhatsApp Messaging and Call Fees** - Variable usage costs determined by Meta. Optional add-ons, such as 360Pilot, may generate additional charges. These are invoiced separately from the subscription and messaging fees described below. ### Monthly Subscription License Fee | Tier | Description | Monthly (EUR) | Monthly (USD) | | -------------------- | ----------------------------- | ------------- | ------------- | | Regular Channel Tier | Standard Subscription | 49 EUR | 59 USD | | Premium Channel Tier | Enhanced Features and Support | 99 EUR | 119 USD | | Higher Throughput | High-Volume Network Upgrade | 249 EUR | 299 USD | A subscription becomes billable from activation and stays active until manually cancelled. Subscriptions renew automatically on the first day of each month. Subscription billing supports EUR and USD only. See [**Subscriptions**](https://docs.360dialog.com/docs/hub/subscriptions) for more. ## WhatsApp Messaging and Call Fees Usage-based costs are set by official Meta rate cards. 360dialog supports WhatsApp message pricing in EUR, USD, and INR. ### **Official Meta Rate Cards** * [**Official Meta Messaging Rate Cards and Volume Tiers**](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#rate-cards-effective-october-1-2026) * [**Meta Volume-Based Pricing Rate Cards for Voice**](https://developers.facebook.com/documentation/business-messaging/whatsapp/calling/pricing#rates-effective-october-1-2026) * [**Official Meta Rate Card Updates**](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#updates-to-rate-cards) ### **Billable Messaging (Templates)** Templates fall into three categories: Marketing, Utility, and Authentication. Rates are set by Meta based on category, market, and, for Utility and Authentication, monthly volume tier. Every category is billed unless delivered within a Free Entry Point Window. Sending marketing content through the standard messages endpoint instead of the dedicated Marketing Messages API adds a 7% surcharge to Meta's standard rate. ### **Service Messages** Service messages are non-template messages, such as text, images, or documents, sent by a business in response to a customer within an open customer service window. Also known as free-form messages, they are billed on a per-message basis, at rates aligned with Utility and Authentication rates for the same market, with one charge per message. Service messages are not eligible for volume-tier discounts. The only exception is a service message delivered within a Free Entry Point Window, which is free. Messages sent through the Meta Business Agent AI platform are a separate category, billed by token consumption rather than a flat per-message rate. ### **WhatsApp Voice Call Pricing** Voice call pricing is set by Meta and published in the official Volume-Based Pricing rate cards. Rates depend on call direction, recipient country code, and call duration in minutes. See [**Free vs Billed Messaging**](https://docs.360dialog.com/docs/get-started/pricing/free-vs-billed-messaging) for more. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.360dialog.com/docs/get-started/pricing.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.