# Pricing

Each WhatsApp Business channel requires an active subscription to operate. This guide outlines the pricing structures, management workflows, and billing cycles within the 360Dialog Hub.

Each WhatsApp Business channel generates two primary categories of costs:

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#### <mark style="color:$primary;">360Dialog Monthly Subscription License Fee</mark>

Fixed costs for infrastructure, hosting, and platform access.
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#### <mark style="color:$primary;">WhatsApp Messaging and Call Fees</mark>

Variable usage costs determined by Meta.
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Optional add-ons such as 360Pilot may generate additional charges. These services are invoiced separately from standard license and messaging costs.
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### <mark style="color:$primary;">Monthly Subscription License Fee</mark>

|                                                           |                               | <mark style="color:$primary;">Monthly (EUR)</mark> | <mark style="color:$primary;">Monthly (USD)</mark> |
| --------------------------------------------------------- | ----------------------------- | -------------------------------------------------- | -------------------------------------------------- |
| <mark style="color:$primary;">Regular Channel Tier</mark> | Standard Subscription         | 49 EUR                                             | 59 USD                                             |
| <mark style="color:$primary;">Premium Channel Tier</mark> | Enhanced Features and Support | 99 EUR                                             | 119 USD                                            |
| <mark style="color:$primary;">Higher Throughput</mark>    | High-Volume Network Upgrade   | 249 EUR                                            | 299 USD                                            |

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Subscriptions become billable from the moment a channel is activated on the 360Dialog platform.\
From that point, it remains active and billable until manually cancelled.

Subscriptions renew automatically on the 1st day of each month.

For more details, see [Subscriptions](https://docs.360dialog.com/docs/hub/subscriptions)
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### <mark style="color:$primary;">WhatsApp Messaging & Call Fees</mark>

Usage-based costs are dictated by official Meta Rate Cards. 360Dialog currently supports WhatsApp message pricing in EUR, USD, and INR.

#### 🔗 Official Meta Rate Cards

Meta determines the official pricing for messaging and voice calls. Use the resources below to find specific rates for your region and category:

* [Official Meta Messaging Rate Cards & Volume Tiers](https://www.google.com/search?q=https://developers.facebook.com/docs/whatsapp/pricing/rate-cards)
* [Official Meta Rate Card Updates](https://www.google.com/search?q=https://developers.facebook.com/docs/whatsapp/pricing/rate-card-updates)

#### Billable Messaging (Templates)

Templates are the primary billable message type. Rates are determined by Meta based on:

* Category: Marketing, Utility, or Authentication.
* WABA Timezone: The region configured in the WhatsApp Business Account.
* Monthly Volume: Current volume tiers as defined by Meta.

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Marketing Message Surcharge: Sending marketing content via the standard `/messages` endpoint instead of the official Marketing Messages API results in a 7% increase over Meta’s standard rates. Utilize the Marketing Messages API with fallback enabled to avoid this.
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For more, see [Free vs. Billed Messaging](https://docs.360dialog.com/docs/get-started/pricing/free-vs-billed-messaging)

#### <mark style="color:$primary;">WhatsApp Voice Call Pricing</mark>

Voice call pricing is defined by Meta and published in the official Volume-Based Pricing (VBP) Rate Cards for the WhatsApp Business Calling API.

* [Meta Volume-Based Pricing (VBP) Rate Cards for Voice](https://www.google.com/search?q=https://developers.facebook.com/docs/whatsapp/business-management-api/calling%23pricing)

Call pricing is determined by the call direction (inbound or outbound), the recipient country prefix code, and the total duration in minutes.