# Driving users to your WhatsApp account

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## Business Search <a href="#business-search" id="business-search"></a>

WhatsApp users can search for a business directly within the WhatsApp application.\
See [the related guide](https://docs.360dialog.com/docs/whatsapp-marketing/business-search) to configure a WhatsApp Business Account to be discoverable.

## Create a QR code <a href="#generating-qr-code" id="generating-qr-code"></a>

QR codes can be created for API registered phone numbers in WhatsApp Manager.&#x20;

{% stepper %}
{% step %}
Meta Business Manager > WhatsApp Manager > **Phone Numbers**
{% endstep %}

{% step %}
Select the phone number to use for the QR code.
{% endstep %}

{% step %}
Click **Settings**
{% endstep %}

{% step %}
Click **Message links**
{% endstep %}

{% step %}
Click **Create message link**
{% endstep %}

{% step %}
Configure the message&#x20;

In the **Message** field, input the text for a pre-filled message that will populate for customers to edit and send to you after they scan the QR code. If you don't add text, your QR code will pop up as an open-ended conversation when scanned.
{% endstep %}

{% step %}
Click **Save**
{% endstep %}

{% step %}
You have the option to copy, download, edit or delete the QR code link
{% endstep %}
{% endstepper %}

{% hint style="info" %}
For more information on the topic, please refer to [Meta's Official Documentation.](https://developers.facebook.com/docs/whatsapp/business-management-api/qr-codes/)
{% endhint %}

## Deep and Universal Links <a href="#deep-and-universal-links" id="deep-and-universal-links"></a>

You can use the Deep and Universal Links to lead clients into a conversation with a specific start message. We highly recommend using Universal Links and not Deeplinks.These links will take the user straight into WhatsApp (if it's installed) or to a landing page hosted by WhatsApp (if it's not installed).

### **Deeplinks** <a href="#deeplinks" id="deeplinks"></a>

* `whatsapp://r` - account confirmation link - which doesn't seem to work on iOS
* `whatsapp://send` - contact picker
* `whatsapp://chat` - HomeActivity
* `upi://pay` - payments

### Universal Links <a href="#universal-links" id="universal-links"></a>

* `http[s]://v.whatsapp.com` - verify SMS deeplink
* `http[s]://api.whatsapp.com`- text and direct chat deeplink
* `http[s]://wa.me`- text and direct chat deeplink
* `http[s]://chat.whatsapp.com` - accept invite link deeplink

An example of the full link is below.`https://wa.me/<YOUR_WABA_PHONE_NUMBER>?text=<YOUR_START_MESSAGE>`​

## Ads that Click to WhatsApp <a href="#a-ds-that-click-to-whatsapp" id="a-ds-that-click-to-whatsapp"></a>

​See the specific article about CTWA [here](https://docs.360dialog.com/docs/whatsapp-marketing/ads-that-click-to-whatsapp-ctwa).

​​The first setting is always to connect your WABA to your Facebook Page. Click [here](https://docs.360dialog.com/docs/whatsapp-marketing/fb-page-whatsapp-api-linking) to see how.​​