Driving users to your WhatsApp account

User-initiated conversations can originate from several entry points. Learn here how to configure and use each one.

Business Search

WhatsApp users can search for a business directly within the WhatsApp application. See the related guide to configure a WhatsApp Business Account to be discoverable.

Create a QR code

QR codes can be created for API registered phone numbers in WhatsApp Manager.

1

Meta Business Manager > WhatsApp Manager > Phone Numbers

2

Select the phone number to use for the QR code.

3

Click Settings

4

Click Message links

5

Click Create message link

6

Configure the message

In the Message field, input the text for a pre-filled message that will populate for customers to edit and send to you after they scan the QR code. If you don't add text, your QR code will pop up as an open-ended conversation when scanned.

7

Click Save

8

You have the option to copy, download, edit or delete the QR code link

For more information on the topic, please refer to Meta's Official Documentation.

Deep and Universal Links

You can use the Deep and Universal Links to lead clients into a conversation with a specific start message. We highly recommend using Universal Links and not Deeplinks.These links will take the user straight into WhatsApp (if it's installed) or to a landing page hosted by WhatsApp (if it's not installed).

Deeplinks

• whatsapp://r - account confirmation link - which doesn't seem to work on iOS

• whatsapp://send - contact picker

• whatsapp://chat - HomeActivity

• upi://pay - payments

Universal Links

• http[s]://v.whatsapp.com - verify SMS deeplink

• http[s]://api.whatsapp.com- text and direct chat deeplink

• http[s]://wa.me- text and direct chat deeplink

• http[s]://chat.whatsapp.com - accept invite link deeplink

An example of the full link is below.https://wa.me/<YOUR_WABA_PHONE_NUMBER>?text=<YOUR_START_MESSAGE>​

Ads that Click to WhatsApp

​See the specific article about CTWA here.

​​The first setting is always to connect your WABA to your Facebook Page. Click here to see how.​​