WABA Status - Review in progress

This guide describes how to a WABA out of the "Review in Progress" status and get WABA "Approved".

Troubleshooting

If a WhatsApp Business Account (WABA) remains in a “Review in Progress” status for an extended period, check the following:

1

Check Meta Business Verification

If the Business has not already completed Meta Business Verification, proceed with the verification process.

2

Business Info

Note: If the Business is already verified, this step can be skipped.

Check the Business Info section in Meta Business Suite is completed in full.

3

Website Check

Regarding the website listed in the Business Info, ensure that:

• The listed website is live and functioning correctly

• The website has a valid SSL certificate

• The website is publicly accessible and not restricted by a firewall, IP allowlist, or authentication requirement

• The website clearly describes the Business and its services

4

WABA Business Profile

Check that the WABA and WhatsApp Business Profile have all business details completed, including:

• Business website

• Business description

• Business address

• Contact details

• Profile information

5

Display Name

Check that the Business Display Name complies with all Meta Display Name guidelines.

FAQ

Why can a WABA get stuck in “Review in Progress”?

Meta does not disclose the exact reasons. In many cases, the review may be delayed because Meta’s automated systems were unable to complete the checks successfully, resulting in the account being flagged for manual review.

Manual reviews are completed by Meta and can take significantly longer.

The main preventative measure is that Businesses should ensure that:

• All business information is fully completed

• The website is live and matches the business details

• All WhatsApp Business Profile fields are filled in

Please note that this does not guarantee approval.

If my WABA is not approved after 7 days, what should I do?

If all checks have been completed and the WABA is not approved in a reasonable amount of time, should contact our support team.

Does each new WABA need to be approved by Meta?

Yes. Every WABA must have the 'Approved' status before messages can be sent using that WABA. However, if 1 WABA for the Business is approved, the approval for subsequent WABAs should be much faster and usually instant.

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