Subscriptions

Each 360Dialog WhatsApp Business channel requires an active licence fee subscription to operate.

Three types of licence fee subscription tiers are available, and it is possible to move between them at any time.

Upgrade to Premium Tier or Higher Throughput

Takes effect immediately. The pro-rated difference is charged for the remaining days in the billing cycle

The price difference is charged on a pro-rated basis for the remaining days of the current billing cycle.

Downgrade to Regular or Premium Tier

Becomes effective from the next billing cycle

Subscription Billing Rules

Billing begins once onboarding and integration are complete and the WhatsApp Business phone number is connected to the 360Dialog platform. The first subscription invoice is issued on a pro-rated basis from the channel connection date until the end of the current billing month.

For more, see Invoices

Subscription billing is not linked to messaging activity. If a channel becomes inactive or will no longer be used, the subscription must be cancelled in the 360Dialog Hub to avoid unwanted charges.

For more, see Quality Rating

Cancel a Subscription

Before cancelling a subscription, ensure all issued invoices in the 360Dialog Hub are paid and manually refund any remaining balance credits.

Cancelling a subscription in the 360Dialog Hub does not release the phone number from the WhatsApp Business Platform, and removing the channel from the WhatsApp Business Platform does not cancel the subscription in the 360Dialog Hub.

These must be actioned separately. For more, see Downgrade Phone Numbers

The channel will remain active until the end of the current billing month

At the start of the next billing cycle, the subscription expires and the phone number becomes inactive. Once inactive, the number can no longer send or receive messages through the platform.

For more, see Balance Refund

To cancel a subscription in the 360Dialog Hub:

1

Log into the 360Dialog Hub

2

Click Manage WhatsApp Business Account

3

Scroll down to find the Danger Zone section, and click Cancel Subscription

4

Type CANCEL, and click the "Cancel subscription" button afterwards to proceed

Reactivate a Subscription

Reactivation may be available in the 360Dialog Hub depending on the channel configuration

1

Log into the 360Dialog Hub.

2

Click Manage WhatsApp Business Account.

3

Click the Reactivate now button:

Once reactivated, the subscription resumes and billing is restored.

For more details, contact Support