Templates
Learn how to use the 360Dialog Hub for managing a WABA's templates
360Dialog Hub can be used to:
Access
Each WABA has its own message templates. To access your message templates, find the phone number you would like to manage templates for in the Numbers page > Manage > Templates.
Overview
This is the template management homepage where you can get an overview of all templates under a phone number.
Delete Template
Replicate Template. Useful for creating variants of a similar template
Add different language to a templateEdit Templates
See Templates Category
Edited templates will be submitted to Meta for approval once in a 24-hour window or up to 10 times in a 30-day window.
The edited version will appear in the 360dialog hub with the "last sync" date, referencing to when it was last submitted. See Meta's Template Editing rules.
Template Verification Process
Template messages must be submitted to Meta for review before they are available to use. The status of this review can be seen by the color of the template language. Please review our tips on Template Messaging before submitting any templates for review.
Templates with a gray background are in draft mode and have not been submitted for review by Meta yet.
Pending Templates have a yellow background. Facebook is verifying the template request. Please wait until more information is given by Facebook.
Your Template has been approved by Facebook and may be used to send Template Messages to your clients.
This Template has been rejected. Please review our Template Messaging docs for help with Template Message approval.
This template is Paused from sending for a period of time. See Template Pausing.
Creating Templates
To create a message template, click the blue "Add Template" button in the home page.
When creating your template, you will need to include the following information:
Template Name: Name can only contain lowercase alphanumeric characters and underscores ( _ )
Template Category: See Template Categories
Template Language: Language that the template is written in
Allow Template Category Change: Selecting Yes to this value will allow Meta to assign whatever category they determine to be appropriate to avoid template rejection due to miscategorization.
Template Type: Standard (text only) or Media Template
Creating Text-Only Templates
Standard message templates only have a BODY section. In order to add a variable, insert {{#}} at the given position, where # represents the variable index, which needs to start at {{1}}
Creating Media Templates
Media templates have more building blocks and features. It consists of the following building blocks:
The Header is optional and serves as the title or header of your template. It supports the following:
Text
Image
Document
Video
The Body should contain the most important text of your template. Only text is supported.
The Footer only supports text and can be used to provide less relevant information in your template message.
The button adds interactivity to your templates. There are two main types.
Quick Reply Button
Used for getting quick answers from your client
Max 3 Quick Reply Buttons per Template
Call to Action Button
Used to send your client to a Website or call a Phone Number
Max one URL and Phone Number per Template
All templates require a Body. Headers, Footers, and Buttons are optional.
Important: all media examples must be urls that point to a valid media file.
Visit our Template Messaging documentation for more information about creating template messages and best practices.
Creating Templates with Buttons
Through the 360dialog Hub, you can add buttons and combinations as per our Buttons documentation.
Template Messages
Appeal Template Rejections
Rejected template messages can be appealed via the Account Quality section in Meta Business Manager.
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