Onboarding options

There are two ways to onboard and manage Meta Business Agent on 360dialog. Pick the one that fits how much you want to build yourself.

Option 1 — Via API (available today)

Drive the entire lifecycle yourself through the API: check eligibility, onboard the number, configure knowledge and skills, test, and control the rollout. This is the right choice when you want a fully custom experience — for example, when you're building MBA management into your own dashboard or offering it to your own clients.

This is the path the rest of this guide documents, step by step.

You handle:

• Onboarding the number (after the Meta Business AI Terms are accepted — see Enable and accept terms).

• All configuration: skills, FAQs, business info, files, websites, handoff, follow-up, and connectors.

• Rollout control: allowlist, audience, and turning the agent on and off.

Option 2 — MBA Integrated Onboarding (coming 1 August)

A hosted, guided onboarding flow — the same idea as 360dialog's Number Integrated Onboarding, but for Meta Business Agent. Instead of building the onboarding steps yourself, you point your user into the flow and it handles the setup, including the terms acceptance and onboarding, so you can offer MBA without building the plumbing.

Coming 1 August. If you want a low-effort way to offer MBA to your clients, this is likely the option to wait for. If you need to start now or want full control over the experience, use the API path today. This page will be updated with the integration steps when Integrated Onboarding ships.

Which should I choose?

	Via API	MBA Integrated Onboarding
Available	Now	1 August
Effort to build	Higher — you build onboarding and management	Lower — hosted flow handles onboarding
Control over UX	Full	Guided / standardized
Best for	Custom dashboards, embedding MBA into your own product	Offering MBA quickly with minimal engineering

You can start on the API path now and adopt Integrated Onboarding later — they manage the same underlying agent.