Higher Throughput

Higher thoughput messaging capabilities and costs

Higher throughput allows selected numbers to send and receive messages at significantly increased speed. This is required for businesses with very high messaging volumes that exceed Meta’s standard throughput limits.

By default, numbers are limited to Meta’s standard throughput - up to 80 messages per second.

Higher throughput can raise this limit to 1,000 messages per second.

Eligibility

To qualify for higher throughput, the number must meet the following:

• Be registered on Cloud API

• Maintain a quality rating of Medium or higher

• Be able to initiate conversations with an unlimited number of unique customers within a rolling 24-hour period

To reach unlimited conversations with unique customers:

• Initiate conversations with 50,000 unique customers within a rolling 7-day period

• Wait 24 hours after reaching the milestone before the upgrade is available

• Be approved by Meta for unlimited conversations

Learn more about Messaging Limits and Quality Rating

Request Higher Throughput

1

Confirm the channel meets the eligibility requirements.

2

Contact Support with the following details:

• Channel to be upgraded

• Client Hub account ID

• Average daily conversation volumes and quality rating

How to get support

3

Once approved, the number will be migrated to a higher-throughput network

Monthly billing will be adjusted.

Costs

Total Monthly Cost: €299/$299

Includes:

• Premium Licence Fee subscription: €99/$99

• Channel registration on higher-throughput network: €200/$200

Where multiple numbers require higher throughput capabilities, each will be upgraded individually, and the corresponding fees will apply per number.

Remove Higher Throughput

To downgrade to the standard throughput of up to 80 messages per second, please get in touch with our Support.