Partner-led Business Verification (PLBV) for WhatsApp
Partner-led Business Verification (PLBV) helps trusted businesses get verified in as little as 48 using 360dialog.
PLBV is the fastest, easiest and most reliable way to verify businesses on the WhatsApp Business Platform and can provide access to full WhatsApp API capabilities from day one. PLBV can be initiated at the end of the Embedded Signup, after number registration, or later by contacting our support team.
PLBV expedites business verification and onboarding for businesses while not compromising on the integrity of the WhatsApp Business Platform by leveraging trust signals (business and person legitimacy checks; registration documents) from 360dialog.
PLBV Requirements
Before submitting a business for verification, 360dialog must verify and confirm 4 important aspects of the business:
The business is a legal entity
The account owner is a representative of the business
Business complies with WhatsApp's Business Policy
The documents are valid and are representative of the business
Only if all 4 criteria are verified by 360dialog can we proceed to submit the Business for verification.
The BSP's role in the PLBV process is to share documentation with Meta that provides evidence the business is legitimate and that the applicant has a connection to the business. If we decline to submit the business for PLBV, the Classic Business Verification process via Meta Business Suite > Security Centre is still available.
Important notes
PLBV is NOT available for Government Agencies.
The Business being verified must have an account with 360dialog.
ie: They have a Client account with a verified email owned by the Business.
We do not accept personal documents or IDs. We only accept business documents for validation.
All business details in the uploaded documents must exactly match the details listed in the Business Info section of the Business Portfolio, including: Legal Business Name, Business Address, Business Phone Number, Business Website (if applicable), TAX ID.
Ensure there are no open / in progress requests using Classic Business Verification. If there is an open request using Classic Business Verification, we must wait at least three (3) days before we can proceed with submitting the business using PLBV.
Up to 3 PLBV attempts are allowed per Business; after that, the Classic Business Verification process is required.
Avoid Concurrent Verifications
Running PLBV and Classic Business Verification simultaneously causes delays. Check before starting that Classic Verification is not in progress before requesting PLBV. If Classic Verification is in progress, we must wait at least three (3) days before we can proceed with submitting the business using PLBV.
PLBV Paths
There are two paths available to use PLBV:
PLBV using Embedded Signup
Business admins can initiate PLBV using the Embedded Signup after number registration.
Provide information to support
After uploading the documents via Embedded Signup, start a chat with our support team, request PLBV and send us the following information:
The Meta Business Portfolio ID or the phone number registered with us
Full Company Legal Name, Registered Address & Company Number
Name of the account owner + role at the company.
Confirm this person is a representative of the Business.
Confirm that the Business complies with WhatsApp's Business Policy
Link to the Business Website
PLBV using Support
Business admins can initiate PLBV by contacting the 360dialog support team at any time. WABAs that are disabled/blocked are not eligible.
Please note that the Business must have at least 1 asset shared with us (such as a WABA with a registered phone number) to proceed with PLBV.
Contact Support
The business admin/representative must contact our support team on one of the below channels:
Chat Widget: Login to the 360Dialog Hub, initiate a new support chat and ask for PLBV support.
Email: Contact our PLBV support team via: plbv@360dialog.com
Provide information to support
After uploading the documents via Embedded Signup, start a chat with our support team, request PLBV and send us the following information:
The Meta Business Portfolio ID or the phone number registered with us
Full Company Legal Name, Registered Address & Company Number
Name of the account owner + role at the company.
Confirm this person is a representative of the Business.
Confirm that the Business complies with WhatsApp's Business Policy
Link to the Business Website
A PDF document proving that the business is a valid legal entity, such as a registration or incorporation certificate,
Business Info
The Business should ensure that the Meta Business Suite > Settings > Business Info section is fully completed.
The legal business name must match the name shown on the supporting documentation provided.
The business website must be live and fully functional.
If there are any discrepancies or uncertainties regarding the business information, we may request a screenshot of the Business Info section for verification.
Please note that all fields in the Business Info section must be fully completed before proceeding with Partner-Led Business Verification (PLBV). Incomplete or inconsistent information may result in rejection or delays.
About the outcome
Meta will provide an outcome, usually in <48 hours. Note that Meta makes the final decision; 360dialog submitting a business for verification does not guarantee verification.
Our support team will communicate the outcome in the open support case.
The Business webhook endpoint should receive the phone_number_quality_changed webhook indicating:
Messaging limit increased to 2,000/day, and
Display name becomes visible after review.
See Webhook events and notifications documentation for details.
Troubleshooting
Mismatch detected / request declined: Ensure BM/WABA data exactly matches the documents (legal name, address, registration/VAT).
WABA restricted / disabled: Resolve the WABA status issue first; restricted / disabled WABAs are not eligible for PLBV.
Insufficient proof of activity: Provide a recent document (issued within the last 60 days).
No webhook received: Check if webhook endpoint is reachable/subscribed and review recent delivery logs.
If it is still not possible to identify the reason using the points above, start a chat support request and ask for our PLBV specialist.
In the Business Info section, the “Verified” status is not visible. This is expected behavior, as the verification was initiated not in the Security Center but in the Partner Portal. Accurate verification status can be found in the “WhatsApp accounts” section in the Business Portfolio.
Partner-led Business Verification for Tech providers. Tech providers must pass the Classic business verification, PLBV is not allowed.
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