# Partner-led Business Verification (PLBV) for WhatsApp PLBV is the fastest, easiest and most reliable way to verify businesses on the WhatsApp Business Platform and can provide access to full WhatsApp API capabilities from day one. PLBV can be initiated at the end of the Embedded Signup, after number registration, or later by contacting our support team. PLBV expedites business verification and onboarding for businesses while not compromising on the integrity of the WhatsApp Business Platform by leveraging trust signals (business and person legitimacy checks; registration documents) from 360dialog. ## PLBV Requirements Before submitting a business for verification, 360dialog must verify and confirm 4 important aspects of the business: * The business is a legal entity * The account owner is a representative of the business * Business complies with [WhatsApp's Business Policy](https://whatsappbusiness.com/policy/?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExT0tyUlRFMFVKSEo1eEs2OHNydGMGYXBwX2lkDzUxNDc3MTU2OTIyODA2MQABHtkSIc-zCdLwX0ROS5ZfUmkOLYWYfelTQY6m3MGT29vWYTQVoI3nTssQ8uYr_aem_c7sbgPlnr09tgZZjVw4Mew) * The documents are valid and are representative of the business Only if **all 4 criteria** are verified by 360dialog can we proceed to submit the Business for verification. The BSP's role in the PLBV process is to share documentation with Meta that provides **evidence** the business is legitimate and that the applicant has a connection to the business. \ \ If we decline to submit the business for PLBV, the [Standard Business Verification](/docs/resources/meta-business-verification/classic-business-verification.md) process via Meta Business Suite > Security Centre is still available. {% hint style="warning" %} #### Important notes * **PLBV is NOT available for** [**Government Agencies**](/docs/resources/government-agencies.md)**.** * The Business being verified must have an account with 360dialog. * ie: They have a Client account with a verified email owned by the Business. * We do not accept personal documents or IDs. We only accept **business documents** for validation. * All business details in the uploaded documents must exactly match the details listed in the **Business Info** section of the Business Portfolio, including: Legal Business Name, Business Address, Business Phone Number, Business Website (if applicable), TAX ID. * Ensure there are no open / in progress requests using [Classic Business Verification](/docs/resources/meta-business-verification/classic-business-verification.md). If there is an open request using Classic Business Verification, we must wait at least three (3) days before we can proceed with submitting the business using PLBV. * Up to 3 PLBV attempts are allowed per Business; after that, the Classic Business Verification process is required. {% endhint %} #### Avoid Concurrent Verifications Running PLBV and Classic Business Verification simultaneously causes delays.\ Check before starting that Classic Verification is **not** in progress before requesting PLBV.\ If Classic Verification is in progress, we must wait at least three (3) days before we can proceed with submitting the business using PLBV. ## PLBV Paths There are two paths available to use PLBV:
1. [PLBV using Embedded Signup](#plbv-using-embedded-signup-new-accounts) 2. [PLBV using Chat Support](#plbv-using-chat-support-existing-accounts) *** ## PLBV using Embedded Signup Business admins can initiate PLBV **using the Embedded Signup** after number registration. {% stepper %} {% step %} #### Launch the Embedded Signup Launch the Embedded Signup to create a WABA and register a phone number.
{% endstep %} {% step %} #### Click 'Finish and upload the documents' After phone number (OTP) verification, click "Finish and upload documents".
{% endstep %} {% step %} #### Upload documents Upload .PDF accepted documents.
{% endstep %} {% step %} #### Provide information to support After uploading the documents via Embedded Signup, start a chat with our support team, request PLBV and send us the following information:\ ​ * The Meta Business Portfolio ID or the phone number registered with us * Full Company Legal Name, Registered Address & Company Number * Name of the account owner + role at the company. * Confirm this person is a representative of the Business. * Confirm that the Business complies with [WhatsApp's Business Policy](https://whatsappbusiness.com/policy/?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExT0tyUlRFMFVKSEo1eEs2OHNydGMGYXBwX2lkDzUxNDc3MTU2OTIyODA2MQABHtkSIc-zCdLwX0ROS5ZfUmkOLYWYfelTQY6m3MGT29vWYTQVoI3nTssQ8uYr_aem_c7sbgPlnr09tgZZjVw4Mew) * Link to the Business Website {% endstep %} {% step %} #### 360dialog Review When we receive the request, we will review the information provided. If the requirements are met, we will then submit the Business to Meta for verification.\ \ If all the requirements for PLBV are not met, we will decline to submit the Business to Meta for verification using PLBV. {% endstep %} {% step %} #### Outcome Meta will review the business and information provided, including teh documents uploaded, and provide an outcome, usually within 48 hours. {% endstep %} {% endstepper %} *** ## PLBV using Support Business admins can initiate PLBV by contacting the 360dialog support team at any time. \ WABAs that are disabled/blocked are not eligible. Please note that the Business must have at least 1 [asset shared](/docs/resources/asset-sharing.md) with us (such as a WABA with a registered phone number) to proceed with PLBV. {% stepper %} {% step %} #### Contact Support The business admin/representative must contact our support team on one of the below channels: 1. **Chat Widget:** Login to the 360Dialog Hub, initiate a new support chat and ask for PLBV support. 2. **Email:** Contact our PLBV support team via:
{% endstep %} {% step %} #### Provide information to support After uploading the documents via Embedded Signup, start a chat with our support team, request PLBV and send us the following information:\ ​ * The Meta Business Portfolio ID or the phone number registered with us * Full Company Legal Name, Registered Address & Company Number * Name of the account owner + role at the company. * Confirm this person is a representative of the Business. * Confirm that the Business complies with [WhatsApp's Business Policy](https://whatsappbusiness.com/policy/?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExT0tyUlRFMFVKSEo1eEs2OHNydGMGYXBwX2lkDzUxNDc3MTU2OTIyODA2MQABHtkSIc-zCdLwX0ROS5ZfUmkOLYWYfelTQY6m3MGT29vWYTQVoI3nTssQ8uYr_aem_c7sbgPlnr09tgZZjVw4Mew) * Link to the Business Website * A PDF document proving that the business is a valid legal entity, such as a registration or incorporation certificate, {% endstep %} {% step %} #### 360dialog Review When we receive the request, we will review the information provided. If the requirements are met, we will then submit the Business to Meta for verification. If all the requirements for PLBV are not met, we will decline to submit the Business to Meta for verification using PLBV. {% endstep %} {% step %} #### Outcome Meta will review the business and information provided, including teh documents uploaded, and provide an outcome, usually within 48 hours. {% endstep %} {% endstepper %} ### Business Info The Business should ensure that the Meta Business Suite > Settings > [Business Info](/docs/resources/meta-business-manager.md) section is fully completed. The legal business name must match the name shown on the supporting documentation provided. The business website must be live and fully functional. If there are any discrepancies or uncertainties regarding the business information, we may request a screenshot of the Business Info section for verification. Please note that all fields in the Business Info section must be fully completed before proceeding with Partner-Led Business Verification (PLBV). Incomplete or inconsistent information may result in rejection or delays. ### About the outcome Meta will provide an outcome, usually in <48 hours. Note that **Meta makes the final decision**; 360dialog submitting a business for verification does **not** guarantee verification. Our support team will communicate the outcome in the open support case. The Business webhook endpoint should receive the `phone_number_quality_changed` webhook indicating: * **Messaging limit increased to 2,000/day**, and * **Display name** becomes visible after review. * See [Webhook events and notifications](/docs/messaging/webhook/webhook-reference.md) documentation for details. ### Troubleshooting * **Mismatch detected / request declined**: Ensure BM/WABA data **exactly** matches the documents (legal name, address, registration/VAT). * **WABA restricted /** **disabled**: Resolve the WABA status issue first; restricted / disabled WABAs are not eligible for PLBV. * **Insufficient proof of activity**: Provide a **recent** document (issued within the last **60 days**). * **No webhook received**: Check if webhook endpoint is reachable/subscribed and review recent delivery logs. * If it is still not possible to identify the reason using the points above, start a chat support request and ask for our PLBV specialist. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.360dialog.com/docs/resources/meta-business-verification/partner-led-business-verification-plbv-for-whatsapp.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.