For the complete documentation index, see llms.txt. This page is also available as Markdown.
Quality rating
This page describes phone number's quality rating.
Phone Number Quality Rating
The phone number quality rating reflects how recipients respond to messages sent from a WhatsApp Business phone number over the previous seven days. The rating is primarily determined by customer feedback signals, including blocks, reports, and related messaging feedback.
Where to Find the Quality Rating
The quality rating is available in:
Meta Business Manager > WhatsApp Manager > Phone Numbers
The Quality rating column displays the current status of each phone number.
Quality Rating States
The following quality states may appear:
🟢 High quality
🟡Medium quality
🔴 Low quality
Maintaining a Green quality rating may enable eligibility for additional messaging features.
If the rating is Yellow or Red, hover over the rating in WhatsApp Manager to view available insights, including block feedback when provided by Meta.
Customer Block Reasons
When a WhatsApp user blocks a business, they may optionally select a reason. These signals contribute to the quality rating calculation.
Possible block reasons include:
No longer needed
Didn’t sign up
Spam
Offensive messages
No reason provided
These indicators help identify messaging practices or templates that may require adjustment to reduce future blocks.
Viewing Historical Quality Data
To review quality performance over the past 30 days:
Navigate to the Phone Numbers list in WhatsApp Manager.
Click the icon in the Settings column.
The historical view displays the lowest quality rating recorded for each day, helping identify trends or events that may have influenced rating changes.
