WABA Status

This page describes WhatsApp Business Account status, what each status means, and how status changes affect messaging capabilities on the WhatsApp Business Platform.

A WhatsApp Business Account (WABA) status reflects the operational and policy state of an account on the WhatsApp Business Platform.

Status changes occur when Meta evaluates account activity, message quality, or policy compliance. The current status determines whether messaging features remain fully available, partially restricted, or disabled.

Account status applies at the WhatsApp Business Account level and affects all phone numbers registered under the account.

View WABA Status

WABA status is visible on the WhatsApp Account in Meta Business Suite.

On this WABA, the Account status is Approved

WhatsApp Business Messaging Policy

The WhatsApp Business Messaging Policy defines the rules businesses must follow when communicating with users on the WhatsApp Business Platform. It establishes what types of messages are allowed, how users must be contacted, and how businesses must handle consent, content, and user safety.

The policy is published and enforced by WhatsApp and applies to all businesses using WhatsApp messaging products, including API integrations provided through Business Solution Providers like 360dialog.

WABA Statuses

WABA Status	Description
Approved 🟢	The WABA is approved for use and has no restrictions.
Review in progress 🟡	This account is currently being reviewed by Meta. A notification will be triggered when the review is complete. messaging not possible until the review is completed and status = approved.
Not approved 🔴	The WABA is not approved due to not following policy guidelines. Can be rectified by making adjustments and following teh guidelines.
Disabled 🔴	The WABA is disabled for not meeting Meta policy guidelines.

Policy Enforcement

The WhatsApp Business account receives a warning about the violated policy if Meta identifies activities against WhatsApp Policies. If the warning is repeated and high-risk, such as adult content, sale of alcohol and tobacco, drugs, gambling, and Unsafe supplements, it may get message restrictions that gradually increase in duration, like:

• 1 or 3-day block on sending business-initiated messages, and adding additional phone numbers to the account

• 5 or 7-day block on sending business-initiated messages and responding to customer-initiated messages, and adding additional phone numbers to the account

• Eventually be permanently disabled from the WhatsApp Business Platform, if the business does not make changes after multiple warnings and feature limits

When there is evidence of a severe policy violation, such as child exploitation, terrorism, or the sale of illegal drugs, WhatsApp immediately disables the Business account from the Business Platform.

All violations can be appealed within 90 days of being received.

Receiving Policy Warnings

Monitoring responsibilities Monitoring policy warnings is critical for maintaining access to the WhatsApp Business Platform. When a violation occurs, Meta may issue warnings before applying stricter enforcement actions such as messaging restrictions or account disablement.

Businesses should monitor all notification channels regularly and take corrective action immediately after a warning is received. Ignoring or delaying action can result in repeated violations, longer messaging restrictions, or permanent account disablement.

Policy warnings are delivered through several channels.

• Webhooks - the business will receive webhook events for account violations and restrictions. Use the account_update webhook to monitor notifications whenever a Business Account has violated a policy, and when applicable, messaging restriction type and duration. Thus, businesses can quickly adjust behavior to avoid additional warnings and/or enforcement actions.

• 360dialog Hub UI - Violations will be displayed in the 360dialog Hub UI.

• WhatsApp Manager UI - Violations will be displayed in the WhatsApp Manager UI.

  

• Meta Business Suite Notifications Center - Meta sends alerts through the Meta Business Suite Notifications Center whenever a policy issue is detected.

• Email - Violation notifications will be sent by Meta to the Business Portfolio admins. The email subject will be 'Your WhatsApp Business account is violating policy'

  

  Example Email from Meta warning about Spam violations

Appeal Policy Violations

If a WABA is disabled, it may be possible to appeal the decision via Business Support Home.

Preventing Future Violations

• Read the Commerce and Business Policies and review this article that answers Frequently Asked Questions about these policies.

• Integrate with webhooks and receive real-time notifications.

• Adjust behavior on the platform quickly.

Compliance Checklist

• Catalog: Ensure that the attached catalog contains all necessary information without any prohibited items.

• Website: Verify that the business website is operational and secured with SSL.

• Templates: Check if any templates used violate policies, as this could lead to the store account being blocked.

• WhatsApp Page: Ensure the WhatsApp page has complete business information.

• Business Portfolio: Confirm that the Meta business portfolio has a clear description of the business.

• Website Information: Verify that the provided website includes the full address and phone number, matching the details on the Meta business portfolio.