WhatsApp Business Platform

WhatsApp Ecosystem

WhatsApp offers the following products:

• WhatsApp Customer App

• WhatsApp Business App

• WhatsApp Business Platform

360Dialog offer Products and Services for the WhatsApp Business Platform. Unlike the consumer app and small business app, the business platform is not an app, but a programming language interface that allows you to connect at scale.

Prerequisites

To get started with the WhatsApp Business Platform, you need the following:

• A valid phone number

  • The number must be able to receive an International Phone Call or SMS during the registration process.

  • You must own the phone number

• A callback server (typically provided by your Software Partner)

We do not provide or lease phone numbers for general use. Phone numbers are only provided for specific Enterprise use cases.

Since February 2025, it is possible to onboard numbers currently in use from the Business App to the WhatsApp Business Platform. For more details see our documentation.

WhatsApp Business Compliance

Your Business must not violate the WhatsApp Business Policy.

If you are discussing, offering, or completing sales of goods or services, including sending messages in connection with such offers or sales, you must also comply with the Commerce Policy.

Meta Business Manager Account

You can use an existing Meta Business Manager Account OR you can create a new one during the Embedded Signup process. See WhatsApp Accounts structure.

Official Meta Documentation

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WhatsApp Business Platform