Meta Business Manager

Learn what a Meta Business Manager is, and how it stores assets in the WhatsApp Business Platform

A Meta Business Manager account is required for businesses to manage their assets in the Facebook, WhatsApp Business Platform and Instagram environments.

A Business Manager account can be created by following Meta's documentation, or during the phone number onboarding process via Embedded Signup.

It is recommended that:

• Users check with all stakeholders if a Meta Business Manager does not exist for the company before creating a new one. This way, the business avoids having duplicate Meta Business Manager accounts.

• Users associate all Facebook Pages, Instagram Pages and Ads Accounts to this same Meta Business Manager to avoid loss of information.

• Users check if the Business Manager being used is under the company's name and not a third party (like an agency or service company, for example). Do not create a WABA for a company under another company's Meta Business Manager.

Each Meta Business Manager has its own ID.

A company can have multiple Meta Business Manager accounts. A single Business Manager can contain multiple WhatsApp Business Accounts (WABAs).

You can also share a WABA with multiple Meta Business Managers, but only one can own the account.

To have full access to the WhatsApp Business API environment, with increased messaging limits and other benefits, the Meta Business Manager needs to be verified. Read more about Business Verification here.

Find Business Manager ID

The Meta Business Manager ID (also called Business Portfolio ID, Facebook ID, FB ID, Business Manager ID, or Business ID) identifies a specific Business Manager Account.

To find what a Business Manager's ID is:

1

Go to the Business Manager's Settings

You can click here to to open the Business Manager's settings.

2

Navigate to the Business Info Page

The Business portfolio ID displayed on the Business Info page is your Business Manager's ID.

How do I know if this Meta Business Manager ID owns my WhatsApp Business Account?

If you can see a WhatsApp Account in your Business Manager, this doesn't necessarily mean that it owns the account.

To make sure which Business Manager owns a specific WhatsApp Account, you need to access the WhatsApp Accounts page:

Please note that the ID that appears on the side of the "Owned by" information is not the Business Manager ID. This is the WABA ID, which is explained.

What if I can't see my WhatsApp Business API account in the WhatsApp Accounts page in the Business Manager?

This means that this Business Manager does not own the account. In this case, you will need to reach out to your BSP and request the Business Manager ID that owns this WhatsApp Business API account.

Can I use the URL to identify the Business Manager ID that owns a WhatsApp account?

No. When using the Business Manager, you will always see a Business ID in the URL. This ID represents the Business Manager that you are using, not the Business Manager that owns a WhatsApp account.