Templates

This page describes how to create and manage templates using the 360dialog Hub.

Template Manager in the 360dialog Hub

Template Overview

The template management page displays a list of all templates associated with WhatsApp Business Account (WABA).

Each WABA maintains its own set of message templates. To manage these assets, navigate to:

360dialog Hub > Numbers > Manage > Templates

From this view, the following management tools are available:

• View Template Info - Name, Category, Status, Languages.

• Create template - Create a new template.

• Delete Template - Remove templates that are no longer required.

• Replicate Template - Create a copy of a template to quickly develop similar variants.

• Add Language - Insert different language versions into an existing template structure.

• Edit Templates - Modify the content or configuration of a template.

• Synchronise templates with Meta - Load templates from WhatsApp Manager.

• Search Templates - Search templates by name.

Template Editing Limitations Edited templates will be submitted to Meta for approval once in a 24-hour window or up to 10 times in a 30-day window. The edited version will appear in the 360dialog hub with the "last sync" date, referring to when it was last submitted.

Template Approval Process

All templates must undergo a review process by Meta before they can be sent to customers. The status of this review is indicated by the background colour of the template in the Hub.

Template status	Description	Icon
Draft	The template has been created but not yet submitted for review.
Pending	Meta is currently reviewing the template request.
Approved	The template is active and ready for use in messaging.
Rejected	Meta has denied the template.
Paused	The template is temporarily disabled due to low-quality feedback from recipients.

Creating Templates

To begin the creation process, click Add Template on the management homepage.

When defining a new template, the following fields must be completed:

• Name - Give the template a meaningful name that describes its purpose. Template names are limited to a maximum of 512 characters, consisting of lowercase alphanumeric characters and underscores.

• Category - Select the category that best fits the intent (Marketing, Utility, or Authentication).

• Allow Template Category Change – Yes. Meta can now recategorise any template without requiring specific permission.

• Template Type - Choose between:

  • Standard (text only)

  • Media & Interactive. Use message template building blocks to create a rich template: Header (text, Image, Document, Video) , Body, Footer, Buttons, Call Permission, Limited Time Offer

• Language - Specify the language for the content. Additional languages can be added later.

Click Preview and submit to review the template before submitting to Meta for review.

Template Variables

Variables allow for the insertion of dynamic, personalised content into message templates. This ensures that a single template can be used for multiple unique customers by pulling data such as names, order numbers, or appointment dates from a database.

Variables are represented by a specific placeholder format: double curly brackets containing a number, such as {{1}}.

Media Template Building Blocks

Block	Supported Content	Description
Header	Text, Image, Video, or Document	The top section of the message. If text is used, it supports one variable {{1}}. Media files must be provided via a valid URL.
Body	Text and Variables	The primary message content. This section supports multiple variables (e.g., {{1}}, {{2}}) to personalisze the message for the recipient.
Footer	Text	Small-print text located at the bottom of the message. Ideal for "Reply STOP to opt out" or brand disclaimers. Does not support variables.
Buttons	Quick Reply or Call to Action	Adds interactivity. You can include up to 10 buttons in total (depending on the type).
Limited-Time Offer	Text and Expiry Date	A specialised component for marketing templates that includes a countdown or a clear expiration for a discount code or promotion.

Appeal Template Rejections

If a template is rejected, an appeal can be lodged. This process is handled directly within the Meta Business Suite > Business Support Home