Billing Models
360Dialog offers two billing models designed to support different partner business structures.
Direct Paid - designed for partners who prefer to reduce operational overhead by having 360Dialog manage billing directly with clients.
Partner Paid - designed for partners who want full control over pricing, billing, and the commercial relationship with their clients.
The billing model selected during 360Dialog Partner Hub creation determines:
How costs are charged
Who receives invoices
Who is responsible for payment
Direct-Paid
Under the Direct-Paid model, 360Dialog manages client-level billing.
Overview
Partner Plan is invoiced to the Partner
Channel subscription fees, messaging, and calls are invoiced to the client
Each channel maintains an individual prepaid balance
Invoices are issued per channel to the client
Client invoices are not visible in the Partner Hub
Partner-Paid
Under the Partner-Paid model, the Partner assumes full financial responsibility for all channels.
Overview
Partner Plan, channel subscriptions, messaging, and calls are invoiced to the Partner
A shared balance is maintained across all channels
All costs are consolidated into Partner-level invoices
No invoices are issued to clients by 360dialog
Client billing is managed independently by the Partner
Key Differences
Direct-Paid
Partner-Paid
Partner Plan
Charged to Partner
Charged to Partner
Channel & Usage Cost
Charged to Client
Charged to Partner
Balance Structure
Per channel balance
Shared balance accross all channels
Client Billing
Managed by 360Dialog
Manged by Partner
Billing Configuration
Billing is configured using the currency selected during onboarding, which also determines pricing for partner plans, channel subscriptions, and WhatsApp messaging fees for both clients and partners.
Supported billing currencies:
EUR
USD
Ensuring the correct currency is chosen during the Partner Hub setup helps maintain a consistent billing structure across all connected accounts.
For more, see Pricing
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