# Billing Models

360Dialog offers two billing models designed to support different partner business structures. 

1. Direct Paid - designed for partners who prefer to reduce operational overhead by having 360Dialog manage billing directly with clients.
2. Partner Paid -  designed for partners who want full control over pricing, billing, and the commercial relationship with their clients.

The billing model selected during 360Dialog Partner Hub creation determines:

* How costs are charged
* Who receives invoices
* Who is responsible for payment

### Direct-Paid

Under the Direct-Paid model, 360Dialog manages client-level billing.

#### Overview

* Partner Plan is invoiced to the Partner
* Channel subscription fees, messaging, and calls are invoiced to the client
* Each channel maintains an individual prepaid balance
* Invoices are issued per channel to the client
* Client invoices are not visible in the Partner Hub

### Partner-Paid

Under the Partner-Paid model, the Partner assumes full financial responsibility for all channels.

#### Overview

* Partner Plan, channel subscriptions, messaging, and calls are invoiced to the Partner
* A shared balance is maintained across all channels
* All costs are consolidated into Partner-level invoices
* No invoices are issued to clients by 360dialog
* Client billing is managed independently by the Partner

### Key Differences

|                      | Direct-Paid          | Partner-Paid                        |
| -------------------- | -------------------- | ----------------------------------- |
| Partner Plan         | Charged to Partner   | Charged to Partner                  |
| Channel & Usage Cost | Charged to Client    | Charged to Partner                  |
| Balance Structure    | Per channel balance  | Shared balance accross all channels |
| Client Billing       | Managed by 360Dialog | Manged by Partner                   |

### Billing Configuration

Billing is configured using the currency selected during onboarding, which also determines pricing for partner plans, channel subscriptions, and WhatsApp messaging fees for both clients and partners.

Supported billing currencies:

* EUR
* USD

{% hint style="info" %}
Ensuring the correct currency is chosen during the Partner Hub setup helps maintain a consistent billing structure across all connected accounts.
{% endhint %}

For more, see [Pricing](/partner/get-started/pricing.md)


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