Billing Models

This page describes the two billing models available to partners, and how invoicing differs between them

360dialog offers two billing models designed to support different partner business structures. Direct-Paid is designed for partners who prefer to reduce operational overhead by having 360dialog manage billing directly with clients. Partner-Paid is designed for partners who want full control over pricing, billing, and the commercial relationship with their clients.

Direct-Paid

Overview

• No Partner Plan fee applies.

• Channel subscription fees, messaging, and calls are invoiced to the client.

• Each channel maintains an individual prepaid balance.

• Invoices are issued per channel to the client.

• Client invoices are not visible in the Partner Hub.

Partner-Paid

Overview

• Partner Plan, channel subscriptions, messaging, and calls are invoiced to the partner.

• A shared balance is maintained across all channels.

• All costs are consolidated into partner-level invoices.

Key Differences

	Direct-Paid	Partner-Paid
Partner Plan	Not charged	Charged to partner
Channel & Usage Cost	Charged to client	Charged to partner
Balance Structure	Per-channel balance	Shared balance across all channels
Client Billing	Managed by 360dialog	Managed by partner

Billing Configuration

Billing is configured using the currency selected during onboarding, which also determines pricing for partner plans, channel subscriptions, and WhatsApp messaging fees for both clients and partners.

See Invoices Tab for the specific invoice type.