# Pricing

The monthly costs associated with becoming a 360Dialog partner are made up of the following components:

1. 360Dialog Partner Plan - Monthly platform fee for accessing the 360Dialog Partner Hub and Partner APIs
2. 360Dialog Channel Licence Fees - Monthly license fee for each WhatsApp channel added to the Partner Hub
3. WhatsApp Messaging and Calls Costs - Billed at the Official Meta rate
4. Payment Processing Fees - 4% Applied to usage-related card payments

{% hint style="info" %}
All pricing is configured in the currency selected during the partner onboarding (EUR or USD). This currency applies across all plans, subscriptions, and invoices.
{% endhint %}

### Partner Plan

360Dialog offers two Partner Plans designed to support varying operational requirements and scaling needs.

* Growth - Recommended for partners managing fewer than 20 clients who require core support and standard API access.
* Premium - Recommended for partners requiring enterprise-grade support, faster response times, and direct Meta collaboration.

{% hint style="info" %}
Partner Plans follow a calendar-month billing cycle. If a Partner Hub is activated mid-month, a pro-rata charge will apply. 
{% endhint %}

|              | Monthly EUR | Monthly USD |
| ------------ | ----------- | ----------- |
| Growth Plan  | €500        | $600        |
| Premium Plan | €1,000      | $1,200      |

|                       | Growth Plan | Premium Plan |
| --------------------- | ----------- | ------------ |
| Support Response Time | < 4 hours   | < 1 hour     |
| Support Escalations   | 2 per month | 5 per month  |
| Account Management    | Community   | Dedicated    |
| WhatsApp Accounts     | Unlimited   | Unlimited    |
| Partner Resources     | Included    | Included     |
| Meta Beta Features    | —           | Included     |
| Lead Referral Program | —           | Included     |

For more, see [Subcriptions](https://docs.360dialog.com/partner/partner-hub/subcriptions-tab)

### Channel Licence Fees

Monthly license fee for each WhatsApp channel added to the Partner Hub.

Clients who onboard with an integration partner receive preferential pricing on 360Dialog monthly licence fees.

{% hint style="info" %}
Charges apply per active channel.

Channels activated during the current billing cycle are billed on a pro-rata basis for the remaining days of the month. From the 1st of the following month, the full monthly fee applies.

Channels cancelled during the billing cycle remain active and billable until the end of the current billing cycle.
{% endhint %}

<table data-header-hidden><thead><tr><th></th><th valign="top">EUR</th><th>USD</th></tr></thead><tbody><tr><td></td><td valign="top">Monthly EUR</td><td>Monthly USD</td></tr><tr><td>Regular Licence</td><td valign="top">25 EUR</td><td>30 USD</td></tr><tr><td>Premium Licence</td><td valign="top">49 EUR</td><td>59 USD</td></tr><tr><td>Higher Throughput</td><td valign="top"> 249 EUR</td><td>299 USD</td></tr></tbody></table>

<table data-header-hidden><thead><tr><th></th><th width="172.3333740234375">Regular Channel</th><th width="179">Premium Channel</th><th>High Throughput</th></tr></thead><tbody><tr><td></td><td>Regular Licence</td><td>Premium Licence</td><td><p>Higher</p><p>Throughput</p></td></tr><tr><td>Number Hosting</td><td>Included</td><td>Included</td><td>Included</td></tr><tr><td>Throughput</td><td>Up to 80 msgs/sec</td><td>Up to 80 msgs/sec</td><td>Up to 1000 msgs/sec</td></tr><tr><td>Support</td><td>Standard</td><td>Premium</td><td>Premium</td></tr><tr><td>SLAs</td><td>—</td><td>Enhanced</td><td>Enhanced</td></tr><tr><td>Messaging Speed</td><td>Standard</td><td>Standard</td><td>Increased</td></tr><tr><td>Eligibility Requirement</td><td>—</td><td>—</td><td>Eligible numbers only</td></tr></tbody></table>

For more, see [Higher Throughput](https://docs.360dialog.com/docs/get-started/pricing/higher-throughput)

## WhatsApp Messaging & Call Fees <a href="#whatsapp-messaging-and-call-fees-1" id="whatsapp-messaging-and-call-fees-1"></a>

Usage-based costs are dictated by official Meta Rate Cards. 360Dialog currently supports WhatsApp message pricing in EUR, USD, and INR.

#### **🔗 Official Meta Messaging Rate Cards**

Meta determines the official pricing for messaging and voice calls. Use the resources below to find specific rates for your region and category:

* [Official Meta Messaging Rate Cards & Volume Tiers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#rate-cards-and-volume-tiers)
* [Official Meta Rate Card Updates](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#updates-to-rate-cards)

**WhatsApp Voice Call Pricing**

Voice call pricing is defined by Meta and published in the official Volume-Based Pricing (VBP) Rate Cards for the WhatsApp Business Calling API.

* [Meta Volume-Based Pricing (VBP) Rate Cards for Voice](https://developers.facebook.com/documentation/business-messaging/whatsapp/calling/pricing#rate-cards-and-volume-tiers)

Call pricing is determined by the call direction (inbound or outbound), the recipient country prefix code, and the total duration in minutes.

For more, see [Free vs. Billed Messaging](https://docs.360dialog.com/docs/get-started/pricing/free-vs-billed-messaging)

## Payment Processing Fees

Third-party card processing fees apply to usage-based payments and top-ups

|                     | Fee |
| ------------------- | --- |
| Credit / Debit Card | 4%  |

For more, see[ Invoices](https://docs.360dialog.com/partner/partner-hub/invoices-tab)


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