> For the complete documentation index, see [llms.txt](https://docs.360dialog.com/partner/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.360dialog.com/partner/get-started/pricing.md).

# Pricing

The monthly costs associated with becoming a 360Dialog partner are made up of the following components:<br>

1. [**360Dialog Partner Plan**](#partner-plan) - Monthly platform fee for accessing the 360Dialog Partner Hub and Partner APIs<br>
2. [**360Dialog Channel Licence Fees**](#channel-licence-fees) - Monthly subscription fee for additional WhatsApp channels beyond those included in the selected Partner Plan.<br>
3. [**WhatsApp Messaging & Calls Fees**](#whatsapp-messaging-and-call-fees-1) - Billed at the Official Meta rate<br>
4. [**Payment Processing Fees**](#payment-processing-fees) - 4% Applied to usage-related card payments

{% hint style="info" %}
All pricing is configured in the currency selected during the partner onboarding (EUR or USD). This currency applies across all plans, subscriptions, and invoices.
{% endhint %}

## Partner Plan

360Dialog offers three Partner Plans designed to support partners at different stages of growth.

Partner Plans include a monthly platform fee for access to the Partner Hub and Partner APIs. Each plan includes a number of regular WhatsApp channels.&#x20;

Additional channels are billed according to the selected Partner Plan.

{% hint style="info" %}
Partner Plans follow a calendar-month billing cycle. If a Partner Plan is activated mid-month, a pro-rata charge will apply.&#x20;
{% endhint %}

<table data-header-hidden><thead><tr><th width="124.3333740234375" align="center">Plan</th><th width="181.6666259765625" align="center">Monthly (EUR)</th><th width="172.3333740234375" align="center">Monthly (USD)</th><th align="center">Included Regular Channels</th></tr></thead><tbody><tr><td align="center"><strong>Plan</strong></td><td align="center"><strong>Monthly (EUR)</strong></td><td align="center"><strong>Monthly (USD)</strong></td><td align="center"><strong>Included Regular Channels</strong></td></tr><tr><td align="center">Starter</td><td align="center">€250</td><td align="center">$300</td><td align="center">5 </td></tr><tr><td align="center">Growth</td><td align="center">€500</td><td align="center">$600</td><td align="center">10</td></tr><tr><td align="center">Premium</td><td align="center">€1,000</td><td align="center">$1,200</td><td align="center">20</td></tr></tbody></table>

## Channel Licence Fees

Monthly licence fees apply to additional WhatsApp channels beyond the number of regular channels included in the selected Partner Plan.

Charges apply per month, per active channel.

Channels activated during the current billing cycle are billed on a pro-rata basis for the remaining days of the month. From the first day of the following month, the full monthly fee applies.

Channels cancelled during the billing cycle remain active and billable until the end of the current billing cycle.

| Partner Plan | Regular Channel | Premium Channel |
| ------------ | --------------- | --------------- |
| Starter      | €49 / $59       | €99 / $119      |
| Growth       | €25 / $30       | €75 / $90       |
| Premium      | €15 / $18       | €65 / $78       |

> Premium channels are billed at the applicable Partner Plan rate plus a €50/$60 Premium channel add-on.

### Higher Throughput

Higher Throughput is an optional add-on that is available for eligible channels. The monthly fee is the same across all Partner Plans.

| Licence           | Monthly (EUR) | Monthly (USD) |
| ----------------- | ------------- | ------------- |
| Higher Throughput | €249          | $299          |

For more, see [Higher Throughput](https://docs.360dialog.com/docs/get-started/pricing/higher-throughput)

## WhatsApp Messaging & Call Fees <a href="#whatsapp-messaging-and-call-fees-1" id="whatsapp-messaging-and-call-fees-1"></a>

Usage-based costs are dictated by official Meta Rate Cards. 360Dialog currently supports WhatsApp message pricing in EUR, USD, and INR.

#### **🔗 Official Meta Messaging Rate Cards**

Meta determines the official pricing for messaging and voice calls. Use the resources below to find specific rates for your region and category:

* [Official Meta Messaging Rate Cards & Volume Tiers](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#rate-cards-and-volume-tiers)
* [Official Meta Rate Card Updates](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#updates-to-rate-cards)

**WhatsApp Voice Call Pricing**

Voice call pricing is defined by Meta and published in the official Volume-Based Pricing (VBP) Rate Cards for the WhatsApp Business Calling API.

* [Meta Volume-Based Pricing (VBP) Rate Cards for Voice](https://developers.facebook.com/documentation/business-messaging/whatsapp/calling/pricing#rate-cards-and-volume-tiers)

Call pricing is determined by the call direction (inbound or outbound), the recipient country prefix code, and the total duration in minutes.

For more, see [Free vs. Billed Messaging](https://docs.360dialog.com/docs/get-started/pricing/free-vs-billed-messaging)

## Payment Processing Fees

Third-party card processing fees apply to usage-based payments and top-ups

| Type                | Rate |
| ------------------- | ---- |
| Credit / Debit Card | 4%   |

For more, see [Invoices](/partner/partner-hub/invoices-tab.md).

{% content-ref url="/pages/rAfKGxlU2lmoc5bozcLw" %}
[Invoices Tab](/partner/partner-hub/invoices-tab.md)
{% endcontent-ref %}


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