> For the complete documentation index, see [llms.txt](https://docs.360dialog.com/partner/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.360dialog.com/partner/get-started/pricing.md).

# Pricing

Costs associated with becoming a 360Dialog Partner

The monthly costs associated with becoming a 360Dialog partner are made up of the following components:<br>

1. [**360Dialog Partner Plan**](#partner-plan) - Monthly platform fee for accessing the 360Dialog Partner Hub and Partner APIs<br>
2. [**360Dialog Channel Licence Fees**](#channel-licence-fees) - Monthly subscription fee for additional WhatsApp channels beyond those included in the selected Partner Plan.<br>
3. [**WhatsApp Messaging & Calls Fees**](#whatsapp-messaging-and-call-fees-1) - Billed at the Official Meta rate<br>
4. [**Payment Processing Fees**](#payment-processing-fees) - 4% Applied to usage-related card payments

{% hint style="info" %}
All pricing is configured in the currency selected during the partner onboarding (EUR or USD). This currency applies across all plans, subscriptions, and invoices.
{% endhint %}

## Partner Plan

360Dialog offers three Partner Plans designed to support partners at different stages of growth.

Partner Plans include a monthly platform fee for access to the Partner Hub and Partner APIs. Each plan includes a number of regular WhatsApp channels.&#x20;

Additional channels are billed according to the selected Partner Plan.

{% hint style="info" %}
Partner Plans follow a calendar-month billing cycle. If a Partner Plan is activated mid-month, a pro-rata charge will apply.&#x20;
{% endhint %}

<table data-header-hidden><thead><tr><th width="124.3333740234375" align="center">Plan</th><th width="181.6666259765625" align="center">Monthly (EUR)</th><th width="172.3333740234375" align="center">Monthly (USD)</th><th align="center">Included Regular Channels</th></tr></thead><tbody><tr><td align="center"><strong>Plan</strong></td><td align="center"><strong>Monthly (EUR)</strong></td><td align="center"><strong>Monthly (USD)</strong></td><td align="center"><strong>Included Regular Channels</strong></td></tr><tr><td align="center">Starter</td><td align="center">€250</td><td align="center">$300</td><td align="center">5 </td></tr><tr><td align="center">Growth</td><td align="center">€500</td><td align="center">$600</td><td align="center">10</td></tr><tr><td align="center">Premium</td><td align="center">€1,000</td><td align="center">$1,200</td><td align="center">20</td></tr></tbody></table>

## Channel Licence Fees

Monthly licence fees apply to additional WhatsApp channels beyond the number of regular channels included in the selected Partner Plan.

Charges apply per month, per active channel.

Channels activated during the current billing cycle are billed on a pro-rata basis for the remaining days of the month. From the first day of the following month, the full monthly fee applies.

Channels cancelled during the billing cycle remain active and billable until the end of the current billing cycle.

| Partner Plan | Regular Channel | Premium Channel |
| ------------ | --------------- | --------------- |
| Starter      | €49 / $59       | €99 / $119      |
| Growth       | €25 / $30       | €75 / $90       |
| Premium      | €15 / $18       | €65 / $78       |

> Premium channels are billed at the applicable Partner Plan rate plus a €50/$60 Premium channel add-on.

## Higher Throughput

Higher Throughput is an optional add-on that is available for eligible channels. The monthly fee is the same across all Partner Plans.

| Licence           | Monthly (EUR) | Monthly (USD) |
| ----------------- | ------------- | ------------- |
| Higher Throughput | €249          | $299          |

For more, see [**Higher Throughput**](https://docs.360dialog.com/docs/get-started/pricing/higher-throughput)

## WhatsApp Messaging and Call Fees <a href="#whatsapp-messaging-and-call-fees" id="whatsapp-messaging-and-call-fees"></a>

Usage-based costs are set by official Meta rate cards. 360dialog supports WhatsApp message pricing in EUR, USD, and INR.

### **Official Meta Rate Cards** <a href="#official-meta-rate-cards" id="official-meta-rate-cards"></a>

* [**Official Meta Messaging Rate Cards and Volume Tiers**](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#rate-cards-effective-october-1-2026)
* [**Meta Volume-Based Pricing Rate Cards for Voice**](https://developers.facebook.com/documentation/business-messaging/whatsapp/calling/pricing#rates-effective-october-1-2026)
* [**Official Meta Rate Card Updates**](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#updates-to-rate-cards)

### **Billable Messaging (Templates)** <a href="#billable-messaging-templates" id="billable-messaging-templates"></a>

Templates fall into three categories: Marketing, Utility, and Authentication. Rates are set by Meta based on category, market, and, for Utility and Authentication, monthly volume tier. Every category is billed unless delivered within a Free Entry Point Window.

Sending marketing content through the standard messages endpoint instead of the dedicated Marketing Messages API adds a 7% surcharge to Meta's standard rate.

### **Service Messages** <a href="#service-messages" id="service-messages"></a>

Service messages are non-template messages, such as text, images, or documents, sent by a business in response to a customer within an open customer service window. Also known as free-form messages, they are billed on a per-message basis, at rates aligned with Utility and Authentication rates for the same market, with one charge per message. Service messages are not eligible for volume-tier discounts. The only exception is a service message delivered within a Free Entry Point Window, which is free.

Messages sent through the Meta Business Agent AI platform are a separate category, billed by token consumption rather than a flat per-message rate.

### **WhatsApp Voice Call Pricing** <a href="#whatsapp-voice-call-pricing" id="whatsapp-voice-call-pricing"></a>

Voice call pricing is set by Meta and published in the official Volume-Based Pricing rate cards. Rates depend on call direction, recipient country code, and call duration in minutes.

See [**Free vs Billed Messaging**](https://docs.360dialog.com/docs/get-started/pricing/free-vs-billed-messaging) for more.

## Payment Processing Fees

Third-party card processing fees apply to usage-based payments and top-ups.

| Type                | Rate                                                                     |
| ------------------- | ------------------------------------------------------------------------ |
| Credit / Debit Card | 4%                                                                       |
| Boleto (Brazil)     | No Fee                                                                   |
| Pix (Brazil)        | No Fee                                                                   |
| Bank Trasfer        | Local banking charges apply. Always choose the 'OUR' fee sending option. |

For more, see [Invoices](/partner/partner-hub/invoices.md).


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