Tech Provider Program

This page describes the Meta Tech Provider Program and how ISVs can integrate with 360dialog.

Meta Tech Provider Registration As part of the 360dialog Partner Program, becoming an approved Tech Provider enables partners to offer full WhatsApp Business Platform services to onboarded customers and access direct support from Meta. 360dialog Partners can onboard numbers immediately. However, onboarding more than 3 numbers requires registration as a Meta Tech Provider.

About the Program

This program enables Independent Software Vendors (ISVs) to integrate WhatsApp API solutions directly with 360Dialog as a Solution Partner, providing a structured way to onboard customers, scale operations, and gain access to Meta’s advanced features.

By becoming an approved Meta Tech Provider, businesses can:

• Manage WABAs – Efficiently oversee multiple accounts through a Multi-Partner Solution.

• Access Resources – Gain direct Meta support and exclusive programs available via 360dialog.

Note: Under Meta’s latest updates, all ISVs must enroll as Tech Providers to continue offering WhatsApp Business API services and maintain uninterrupted access.

Who is it for?

The Meta Tech Provider Program is designed for businesses that:

• ISVs – Businesses that develop or integrate WhatsApp Business API solutions for customers.

• 360dialog Partners – Existing partners looking to scale services and access new features.

Integration Process

This section describes how to integrate with 360dialog for that partners that already are a Tech Provider.

To create a joint solution with 360Dialog, the Meta app must have the whatsapp_business_management permission. If this permission is not yet granted, request approval from Meta before proceeding.

Please see detailed information about this in the Meta documentation.

If the app is already approved with the correct permissions:

1. Share Solution ID with 360Dialog

2. Continue onboarding WABAs via Integrated Onboarding.

WABAs created with the Multi-Partner Solution automatically appear in the 360dialog Partner Hub and Partner API.

For instructions on onboarding new WABAs when hosting Embedded Signup, see:

Partner-Hosted Embedded Signup

Benefits and Responsibilities

Tech Providers can host their own embedded sign-up, allowing customers to onboard WhatsApp numbers directly through their application, or use 360Dialog native solution available.

See more details below:

Feature	360Dialog Partner Solution + Tech Provider
Number Sign Up options	Partner uses 360Dialog basic or custom Integrated Onboarding and is able to host their own Embedded Signup if they want to
Management	Partner uses Partner Hub and Partner API for easy management of multiple WABAs or suite of APIs and/or Partner can access and manage WABAs directly from Meta Business Manager and API
Support	360Dialog: Full chat support system, with SLA terms depending on the selected license fee plan or Partner Solution plan Meta: Direct access to Meta Support is available. However, if the integration is done directly with Meta, 360Dialog will have limited ability to provide technical assistance
Credit Lines	Credit lines available via 360Dialog
Solutions	Partner Hub, Partner API, WABA Management, Messaging APIs, Early Access to WhatsApp features
Incentives	Access to incentives: discounts, events, CTWA promotions and more

Compliance

Joining the program requires adherence to Meta’s Compliance Requirements, including management, messaging templates, and data privacy policies.

Multi-Partner Solution

A Multi-Partner Solution is a required setup to manage WABAs across three entities: the Tech Provider, 360dialog (Solution Provider), and the end customer. This allows the Tech Provider to share WABA management with 360dialog while maintaining customer ownership.

• Approval – The solution must be approved by 360dialog.

• Limits – Each Solution ID can onboard up to 200 clients in a rolling seven-day period.

• Compatibility – Multi-Partner Solution is not possible between 360dialog and other Business Solution Providers (BSPs).

Solution Status and Embedded Signup

Meta assigns every Multi-Partner Solution a status (for example, ACTIVE, DEACTIVATED, DRAFT, INITIATED, PENDING_DEACTIVATION, or REJECTED).

The solution must be in ACTIVE status for it to be used during Embedded Signup.

360dialog automatically tracks the solution's status via Meta webhooks and adjusts the onboarding flow accordingly:

• When the solution is ACTIVE: 360dialog passes solution_id to Embedded Signup. Newly onboarded WABAs are shared with Tech Provider solution.

• When the solution is not ACTIVE (any of DEACTIVATED, DRAFT, INITIATED, PENDING_DEACTIVATION, REJECTED): 360dialog onboards new WABAs without passing solution_id. This prevents the ES flow from failing. The WABA is created as a standard 360dialog WABA and can be managed normally via the Partner Hub and Partner API.

• When the solution returns to ACTIVE: 360dialog automatically shares any previously onboarded (but not-yet-shared) WABAs with Tech Provider solution. No manual action is required.

The current status of the solution can be checked in the Partner Hub → Solution Settings.

Solution status can change for several reasons outside 360dialog's control. For example, a tech provider compliance issue, a business verification problem, or changes to the business portfolio. For the full list of solution statuses and what each one means, see Meta's documentation:

• Multi-Partner Solutions – Overview

• Partners – Overview

What Happens After Registration is Completed?

Once approved as a Tech Provider and have a Shared Solution with 360Dialog, the Tech Provider can fully manage and scale the WhatsApp Business API services.

With the Tech Provider status, it allows to:

• Manage WABAs efficiently using Multi-Partner Solutions.

• Access Meta’s latest API features and direct Meta support.

• Onboard customers through own Embedded Signup or use 360Dialog’s Integrated Onboarding for seamless integration.

Getting Started

To begin the registration process, follow the step-by-step instructions in the guide below:

Become a Meta Tech Provider

FAQ

Frequently asked questions about the Tech Provider Program.

1. General Questions

Why do I need to become a Meta Tech Provider?

Meta requires partners that onboard other businesses to become Tech Providers. This ensures compliance with Meta’s policies while allowing you to continue using 360Dialog as your Business Solution Provider (BSP).

What does this mean for my partnership with 360Dialog?

Becoming a Meta Tech Provider does not change your relationship with 360Dialog. You will still be able to use our platform, benefit from our services, and receive support as you do today.

How can I stay updated on this transition?

We will share key updates via email, WhatsApp channels, and partner webinars. If you have any questions, you can always reach out to our team.

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2. Terms, Pricing, and Billing

Will the terms and conditions between 360Dialog and the Partner be updated?

There will be no immediate updates to our terms and conditions to reflect the Meta Tech Provider requirements. We will notify you in advance about any changes.

How will this impact the pricing for my current subscription to 360Dialog?

There will be no immediate impact on your current subscription pricing with 360Dialog. Any updates related to pricing adjustments will be communicated transparently.

Is any billing change expected after becoming a Tech Provider?

No significant billing changes are expected. You will continue to be billed by 360Dialog as per your current agreement. If any modifications arise, we will ensure you are informed well in advance.

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3. Technical & Onboarding Changes

Does the Partner require any technical changes in using the 360Dialog platform after becoming a Tech Provider?

No, there are no major technical changes required. You will still be able to use the 360Dialog platform as before. However, we recommend reviewing Meta’s guidelines for Tech Providers to ensure compliance. You can find it here.

Does the Partner require any changes to onboard new Clients after becoming a Tech Provider?

The onboarding process will remain largely the same, but you will now be classified as a Meta Tech Provider with the option to host ES on your own. We will provide guidance to ensure a smooth onboarding for you.

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4. Support

How should I contact 360Dialog if I have more questions?

Our team is here to support you! You can reach us via:

• Chat

• Email

• Account Manager (if you're a Premium partner)

For further assistance, we also recommend attending our upcoming webinars, where we will provide live Q&A sessions.

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5. Compliance & Requirements

What are the key requirements to become a Meta Tech Provider?

Meta requires businesses that onboard other clients to register as a Tech Provider. This includes compliance with Meta’s policies, verification processes, and maintaining high-quality service standards.

How do I apply to become a Meta Tech Provider?

For more details, see our documentation: Becoming a Meta Tech Provider: A step by step guide.

What happens if I don’t transition to a Meta Tech Provider?

Partners who onboard other businesses are required to become Tech Providers under Meta’s new policies. If you do not transition, you may face restrictions in onboarding new clients with 360Dialog or maintaining your existing accounts.

Will 360Dialog assist me in meeting Meta’s requirements?

Yes! We will provide guidance, documentation, and best practices to help you complete the transition smoothly. For assistance on this process, please reach out to our Support Team.

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6. Impact on End Clients & Operations

Will my existing clients be affected by this change?

No, your current clients will continue to operate as usual. The transition mainly changes your status with Meta, not your client relationships.

Do I need to inform my clients about this change?

It’s not mandatory, but we recommend communicating with your clients to reassure them that your partnership with 360Dialog remains unchanged.

Will I still have access to the same support and services from 360Dialog?

Absolutely! Your partnership with 360Dialog remains unchanged, and you will continue receiving the same level of support, platform access, and features.

Will there be any downtime or service interruptions during the transition?

No, the transition to Meta Tech Provider status does not affect your existing services or platform access.

Support

Use the Support Widget in the Partner Hub for quick assistance. If any issues require escalation with Meta, we have a dedicated process to fast-track Tech Provider registrations.

How to get support