Higher Throughput

Learn about higher thoughput messaging capabilities and costs

Higher throughput allows selected numbers to send and receive messages at significantly increased speed. This is required for businesses with very high messaging volumes that exceed Meta’s standard throughput limits.

By default, numbers are limited to Meta’s standard throughput - up to 80 messages per second. Higher throughput can raise this limit to 1,000 messages per second.

Eligibility

To qualify for higher throughput, the number must meet the following requirements:

• Be registered on Cloud API

• Maintain a quality rating of Medium or higher

• Be able to initiate conversations with an unlimited number of unique customers within a rolling 24-hour period

To reach unlimited conversations with unique customers, the number must:

• Initiate conversations with 50,000 unique customers within a rolling 7-day period

• Wait 24 hours after reaching the milestone before the upgrade is available

• Be approved by Meta for unlimited conversations

Learn more about Messaging Limits and Quality Rating

Requesting Higher Throughput

1. Confirm that your number meets the eligibility requirements.

2. Contact 360dialog Support or your Partner Account Manager with the following details:

   • Phone number to upgrade

   • Partner Hub account ID

   • Average daily conversation volume

3. Once approved, the number will be migrated to a higher-throughput network.

4. Monthly billing will be adjusted accordingly.

Costs

Higher throughput incurs additional monthly licence fees:

Total Monthly Cost: €249/$249

• Premium licence fee subscription: €49/$49

• Channel registration on multicore standard: €200/$200

Higher throughput is per number. If you require multiple numbers, each will need to be upgraded individually.