Business Account Verification
As of April 2024, upon meeting message quality criteria and completing the display name review, businesses can display their names in chats, giving them more credibility with customers* with no need of the Business Verification.
* Please note that this is being gradually rolled out by Meta. We do not have any information on whether it will be applied to businesses.
For 360dialog clients, Business Verification is not required to get higher messaging limits (see Accelerated Onboarding); going through this process is optional. This guide shares best practices for businesses that choose to go through this process for specific reasons.
Preparation for Business Verification
To increase the company's chances of being verified by Meta, it is important that:
The company's website is active, with SSL, and is complete, containing the company's name, address, and phone number, which matches the one provided by the Business Manager;
The account email is from the same domain as the company's website provided in the documentation
If the verification will be made through the phone number, make sure it is able to receive the call. If the phone has IVR, disable it temporarily
The company's trade name in the documentation is the same used on the website and on the Facebook page. If different, the names need to be related in some way on the website. For example, at the footer, enter "Company ABC powered by Company D"
After submitting the documentation, the client will be informed via email about the progress of the company's verification.
Business Manager Verification Process
1. Access Business Manager Security Center
To start the verification process, the client needs to go to Security Center and click Start Verification in the Business verification section.
If Start verification button is not available
If the button is not available, this means that the Business Manager is not eligible for verification:
To enable the button, the client needs to create a new WABA before starting the verification process.
The WhatsApp Business API account will be placed under the Limited Access Tier and the Start Verification button will be available. As soon as the verification process is completed, the account will be placed in the Standard Access Tier.
2. Select Business
If the business is already listed
If the business is not listed
Confirm the business details
Select a phone number that you have access to from the drop-down menu and click Next.
Double check for any typos or other errors: you will not be able to edit this information upon submission.
Get a verification code
Choose to receive the verification code on your business phone number via a text message or a phone call or via email. The phone number option may not be available in all countries.
Please make sure that the email registered has the same domain as the website.
Accepted example
Email: [email protected]
Site: www.business.com
Not accepted example
Email: [email protected] or [email protected]
Site: www.business.com
Or verify domain
If the domain is already verified, click Use Domain Verification. If not, complete the domain verification process, then return to the Security Centre and select Continue.
Enter verification code (not applicable if you use domain verification)
Enter your verification code. Click Submit.
You can skip the remaining steps 3 & 4 below.
If you cannot see the business in the list please select None of these match.
Then proceed with the steps below.
3. Submit documents verifying the Legal Business Name and Business Address or Phone Number
The client may be asked in to provide official documentation of the business legal name and the mailing address or phone number provided previously.
It's important to upload official documents that matches the business legal name entered in step 1, such as a business license, articles of incorporation or business tax registration. The documents for address and phone number also need to show the legal name of the business.
See table below for examples of acceptable documents per country.
Business bank statement
Cadastro Nacional da Pessoa Jurídica (CNPJ)
Certificado da Condição de Microempreendedor Individual (MEI)
Contrato Social
Utility bill
公司註冊證書
商業登記摘錄
商業登記證
营业执照
銀行帳單
Αντίγραφο κίνησης λογαριασμού / Hesap özeti
Εγγραφή στο μητρώο Φ.Π.Α.
Καταστατικό / Şirket ana sözleşmesi
Μητρώο Επιχειρηματικών Οντοτήτων
Συστατική Πράξη Εταιρείας / Şirket Kuruluş Onay Belgesi
Avis de situation au repertoire Sirene
Extrai d'immatriculation D1
Extrait K, L, Kbis ou Lbis
Facture d'électricité, de gaz ou d'eau
Lettre de confirmation de numéro SIREN délivrée par l'Urssaf
Statuts de l'enterprise
VAT registration
Business bank statement
Business license
Certificate of incorporation
Goods and services tax registration certificate(GST)
Permanent Account Number Card (PAN)
Shop establishment certificate
Udyog Aadar (UID)
Utility bill
Business bank statement
Izin Usaha Mikro Kecil (IUMK)
Nomar Induk Berusaha (NIB))
Surat Izin Usaha Perdagangan (SIUP)
Surat Pengukuhan Pengusaha Kena Pajak (SPPKP
Tanda Daftar Perusahaan (TDP
Utility bill
An Oifig um Chlárú Cuideachtaí
Business bank statement
Business tax certificate
Certificate of business incorporation
Certificate of registration
Utility bill
Atto Costitutivo
Certificato di Registrazione Aziendale
Registro Imprese dell'archivio ufficiale della CCIAA
Statuto
Business bank statement
Certificate of formation
Utility bill
Value Added Tax Certificate (VAT)
個人事業の開業, 廃業等の届出書
営業許可
定款
履歴事項全部証明書
法人番号指定通知書
納税証明書
Business bank statement
Utility bill
사업자등록증
요금납부 내역서
지방세 납세 증명서
지방세 납세 증명서
台中市政府函
有限公司设立登记表
Certificate of formation
رخصة تجارية
شهادة تسجيل لضريبة القيمة المضافة
فاتورة اتصالات
فاتورة الكهرباء
كشف حساب بنك
Виписка з єдиного державного реєстру юридичних осіб , фізичних осіб-підприємців та громадьских формувань
Виписка з єдиного державного реєстру юридичних осіб та фізичних осіб-підприємців
Витяг з реєстру платників єдиного податку
Свідоцтво платника єдиного податку
Business bank statement
Certificate of Incorporation
Certificate of public liability insurance
Companies House document
Company registration number (CRN)
HM Revenue and Customs: VAT certificate
HM Revenue and Customs: Account statement
Utility bill
Articles of incorporation
Business bank statement
Business license
Employer identification number (EIN)
IRS SS-4 (Ein Assignment Letter)
IRS 147c (EIN Confirmation Letter)
Taxpayer identification number
Utility bill like a phone or electricity bill
Bank statement
Business licenses and permits from any level of government
Certificate of formation or incorporation
Business Tax or VAT registration certificate
EIN confirmation letter from the IRS (U.S. only)
Federal tax returns to the IRS by company (U.S. only)
Business bank account statements
Business credit report from one of the reporting agencies
Documents that are not accepted are:
Invoices
Purchase Orders
Self-filled applications for the company
Tax returns filed by you or your company
Website print
Other documents like company flyers, letterhead, etc.
After the documents are uploaded, Meta will review them as quickly as they can. This may take up to 14 business days.
The client can check the current status of the verification by going to the Security Center. If they already have a 360dialog account, they can check the status by logging into the 360 Client Hub or you can show this status to them by using the Partner API.
When the business is verified the client will be notified and the badge will be shown in the Security Center page.
Rejected Business Verification
If the request for business verification was rejected by the Facebook team, the client should receive an email notification noting that the documents attached didn't pass the verification process.
To know more information about the rejection, the client should go to your Facebook Business Manager → Security Center → Contact Facebook (under the message that the request was rejected).
On the new page, the client will see ticket/case number.
If you click on the ‘Read More’ button, you can start interacting directly with Facebook Support to find out what is missing or which documents are not correct.
Facebook Support can provide help in many languages.
If you still can't understand why your Business Verification request is being rejected, please file a ticket with our support team with the following information, so we can help you with this process:
Phone number registered
WABA ID registered
Business Manager ID
A full screenshot of the Business Manager “Business Info” page
A full screenshot of the Business Manager “Security Center” page
All submitted documents
Case Number
Is Business Verification the same thing as the blue check?
No.
Business verification is different from the verified badge, also known as blue badge/check or Official Business Account (OBA).
Please see the documentation about Official Business Accounts here.
Official Facebook Documentation
For more info on the Business Verification Process, please refer to the Official Facebook Documentation on the subject:
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