Meta Business Verification
This guide will help you complete Business Verification process.
In order to have access to higher account tiers in the WhatsApp Business API account, you must complete Business Verification within the Business Manager. This means you will have to provide Facebook with some documents to prove the existence and legitimacy of your business.
Checklist for Business Verification
To increase the company's chances of being verified by Meta, it is important that:
The company's website is active and complete, containing the company's name, address, and phone number
The account email is from the same domain as the company's website provided in the documentation
If the verification will be made through the phone number, make sure you can receive the call. If the phone has IVR, disable it temporarily
The company's trade name in the documentation is the same one used on the website and the Facebook page. If different, the names need to be related in some way on the website. For example, at the footer, enter "Company ABC powered by Company D"
After submitting the documentation, you will be informed via email about the progress of the company's verification.
Business Manager Verification Process
1. Access Business Manager Security Center
To start the verification process go to Security Center and click Start Verification in the Business verification section.
2. Select Your Business
Confirm your business details
Select a phone number that you have access to from the drop-down menu and click Next.
Double check for any typos or other errors: you will not be able to edit this information upon submission.
Get a verification code
Choose to receive the verification code on your business phone number via a text message or a phone call or via email. The phone number option may not be available in all countries.
Please make sure that the email registered has the same domain as the website.
Accepted example
Email: [email protected]
Site: www.business.com
Not accepted example
Email: [email protected] or [email protected]
Site: www.business.com
Or verify your domain
If your domain is already verified, click Use Domain Verification. If not, complete the domain verification process, then return to the Security Centre and select Continue.
Enter verification code (not applicable if you use domain verification)
Enter your verification code. Click Submit.
You can skip the remaining steps 3 & 4 below.
If you cannot see your business in the list please select None of these match.
Then proceed with the Steps 3 & 4 below.
3. Verify the Legal Business Name
You may be asked in step 3 to provide official documentation of your business’s legal name. Upload an official document that matches the business’s legal name you entered in step 1, such as a business license, articles of incorporation or business tax registration.
Please check here the list of the documents accepted and not accepted before submitting them.
4. Verify the Business Address or Phone Number
Upload a document that shows both the legal name of your business and the mailing address or phone number shown on the screen.
Please check here the list of the documents accepted and not accepted before submitting them.
After you upload the documents, Meta will review them as quickly as they can. This may take several days. You can check the current status of your verification by going to your Security Center. If you already have a 360dialog account, you can check the status by logging into the 360dialog Client Hub.
When your business is verified you will be notified and you will also see the verified status in your account.
Documents needed for Business Verification
See table below for examples of the documents you can submit for your country.
Because of the differences between legal documents between countries, Facebook has provided a list of the specific documents that need to be sent according to each country. Please see them bellow.
Business bank statement
Cadastro Nacional da Pessoa Jurídica (CNPJ)
Certificado da Condição de Microempreendedor Individual (MEI)
Contrato Social
Utility bill
Documents that are not accepted are:
Invoices
Purchase Orders
Self-filled applications for the company
Tax returns filed by you or your company
Website print
Other documents like company flyers, letterhead, etc.
If the Start Verification button is not available
Your Business Manager may not be eligible verification. In this case, you won’t be able to click the Start Verification button:
To enable the button, please:
Fill out all of the information in the Business Info page, inside the Facebook Business Manager settings
Create a WhatsApp Business API account with 360dialog using the signup form
The WhatsApp Business API account will be placed under the Limited Access Tier and the Start Verification button will be available. As soon as the verification process is completed, the account will be placed in the Standard Access Tier.
My Business Verification request was rejected: What to do now?
If your request for business verification was rejected by the Facebook team, you should receive an email notification noting that the documents you attached didn't pass the verification process.
To know more information about the rejection, you should go to your Facebook Business Manager → Security Center → Contact Facebook (under the message that the request was rejected).
On the new page, you will see your ticket/case number.
If you click on the ‘Read More’ button, you can start interacting directly with Facebook Support to find out what is missing or which documents are not correct.
Facebook Support can provide help in many languages.
If you still can't understand why your Business Verification request is being rejected, please contact our Support team with the following information so we can help you with this process:
Phone number
Meta Business Manager ID
WABA ID registered
Case number
Date you submitted the verification documents
A full screenshot of the Business Manager “Business Info” page
A full screenshot of the Business Manager “Security Center” page
All submitted documents
A Screenshot of the Business Verification Support Inbox, like the image above.
Learn how to reach out to 360dialog Support here.
Common Rejection Reasons
These are the most common rejected reasons for Business Verification:
Multiple attempts to verify your ID
Submitting unaccepted or incomplete documents Ensure that you provide all the required documents in the specified format.
Submitting documents with an incorrect language code or in an unsupported language Make sure that the documents you submit are in the appropriate language and meet the language requirements specified by the verification process.
Submitted documents are expired, illegible, or not viewable Ensure that the documents you submit are valid, legible, and viewable. Expired or unreadable documents may lead to rejection.
Inconsistency with Legal Business Name The information provided should align with your legal business name. Any inconsistency in the business name may result in rejection.
Submitting documents with a partial or wrong address Make sure that the address on the documents matches the provided information in your Business Manager accurately. Partial or incorrect addresses are not accepted.
The phone number on the document does not match your business phone number or not showing any phone number Ensure that the phone number on the submitted document matches the contact information provided for your business. If no phone number is displayed or if it doesn't match, it will result in rejection.
Not following up with additional documents required by Facebook If additional documents are requested during the verification process, failure to provide them may result in rejection.
Website domain not verified or not working If your website domain is not properly verified or if it is inaccessible or non-functional during the verification process, it may result in rejection.
Email domain with inconsistencies Ensure that the email domain used for verification matches the domain associated with your business. Any inconsistencies in the email domain may lead to rejection.
Unclear band image Make sure that the brand image is of sufficient quality and clearly represents your business.
The website has incomplete information about the business, like the address or phone number are not matching the information provided on Business Manager
Is Business Verification the same thing as the green check?
No.
Business verification is different from the verified badge, also known as green check or Official Business Account (OBA).
Please see the documentation about Official Business Accounts here.
Official Facebook Documentation
For more info on the Business Verification Process, please refer to the Official Facebook Documentation on the subject:
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