Connecting External Events

A critical part of your Performance Messaging strategy with 360Dialog is the integration between your existing CRM or sales management tool.

This integration will ensure that qualification and sales events are sent to 360Dialog and used on the optimization of your campaigns.

In general, you will send a webhook event with the following payload:

“external_event”: {
  “action”: “Action name”, //for example, Purchase
  “lead_phone”: phonenumber, //full phone number, including country and area code
  “revenue”: {
   “amount”: 10, //total amount of event. add 0 if no amount attached, like click
   “currency”: “EUR” //currency in ISO 4217 format
  }