Strategy & Creative Assets preparations

To ensure a seamless launch, please provide the following strategic and creative materials. Note that Ad Assets (what users see on Facebook/Instagram) and Journey Assets (what users see inside WhatsAp

Creative Assets

Kindly note that journey assets are separate from campaign assets, and both are required for a complete setup.

Journey Assets (WhatsApp Content)

Provide the specific visuals, banners, or media files that will appear within the WhatsApp chat flow. Please refer to your Journey Copy Document, which will be shared to you by a client manager, for the exact dimensions and placements required for these elements.

Find below the general requirements:

Category	Element	Requirements	Comment
Bot messages/ Message templates	Image/video size	1.91 : 1; 955 pixels x 500 pixels or 1910 pixels x 1000 pixels. Image: max 5MB. Video: max 16 MB
Bot messages/ Message templates	Text for messages with media	max130 characters so the text does not get cut off with :read more"
Bot messages/ Message templates	Text for mesages w/o media	max 160-180 characters
Carousel messages	Message Body text	Text Maximum 1024 characters; Recommended : 200 - 300
Carousel messages	Card Media header	Image only. Aspect Ratio: 1.91:1 (landscape format). Recommended Dimensions: 1910 x 1000 px. Minimum Dimensions: 955 x 500 px. Accepted File Formats: JPEG or PNG. Max File Size: 5 MB
Carousel messages	Card body text	Text Maximum 160 characters each. Recommended : 60–80
Carousel messages	Card button	Reply button: 25 characters. Phione button: 20 characters. E.164 format (e.g. [phone]). CTA button: 25 characters. HTTPS required. Max total URL length: ~2000 characters	It is possible to keep buttons naming the same and create many different links, and clicks will be counted separately
Meta Flows	Max number of images per screen	3 (only for when we want to break the screen with images) For selectable options: 20 (see: Reference doc, RadioButtonGroup)
Meta Flows	Recommended image size	Up to 300kb - for regular images (breaking the screen). 48 x 48 pixels - For selectable image options.
Meta Flows	Total size for the entire flow	1 MB
Meta Flows	Dimensions	1:1. 1.91:1 images can create large empty spacings

Detailed info and character limitations per element: Reference doc| Playground tool

Ad Creative Assets (Top-of-Funnel)

Provide the static images, videos, or carousels that will drive users to WhatsApp.

• Provide static images, videos, and/or carousels for the campaign. A minimum of 3 assets per category/model is highly recommended for A/B testing and optimization.

• Ensure assets follow your brand guidelines and include clear CTAs where appropriate.