Glossary

Terms we use - for your reference.

BSP - Business Service Provider. A company certified by Meta to have direct access to WhatsApp for Business API. 360dialog is one of the largest and fast-growing BSPs in the world.

FBM - Facebook Business Manager, currently called Meta Business Manager

Hub - your personal area on the 360dialog website.

WABA - abbreviation of WhatsApp Business API

WhatsApp Business - a business account with WhatsApp, used in a browser or with a dedicated WhatsApp app. Not to be confused with WhatsApp Business API, they are not the same.