Business Search

WhatsApp Business Search is a feature for people to find businesses and start conversations with trusted, API accounts on WhatsApp.

At the moment this feature is available only for verified businesses in Brazil, Indonesia, Mexico, Colombia and the UK.

Users can Find + Connect with API Businesses

By typing the name of a verified business they want to contact, the user will see one or many business results, e.g type ‘american’ - ‘american express would display’.

They can also browse by category to find and connect with businesses they need. You can configure your Business category (vertical) from the 360dialog Client Hub or using the Partner API.

Tapping on a result opens a chat view where a user can send the first message.

Popular Business

The WhatsApp Business Search App has a " Popular " section at the top of the homepage, to enhance visibility for eligible businesses in Mexico, Indonesia, and Colombia.

The section displays the top 25 businesses that have engaged with the most overall user messages via WhatsApp Business Search in the last 7 days. (See image above)

How to control an account's visibility via the WhatsApp Business Manager

Do not turn ‘on’ visibility for accounts focused on marketing/promotions, but do turn ‘on’ visibility for the account(s) that support user-initiated messages.

Visibility can be managed:

For a phone number

At account level

If your account was created via Classic Signup, please file a ticket requesting this update so our Support team can assist.

Think strategically about your presence on Business search

Tip 1: Consider how your brand shows up in search results

Simplify your business presence to make it more appealing for consumers to get in touch by making visible one account with a brand-oriented display name.

Pros	Cons
Highly marketable and promotable	Wider variety of use cases need preparation and management
Reduces overall number of templates	Less ability to tailor initial response message to expected use cases

Tip 2: Create unique account display names

To ensure a high quality, confusion-free experience for people, duplicated display names will not be displayed. Review your display names and ensure those that you wish to be visible are change to a unique name and switch their visibility to “on”.

Tip 3: Reflect the purpose of the account in the display name

Tip 4: Reflect the purpose of the account in the templated responses