How to use WhatsApp for marketing and sales?

With the advancement of technology and the increasing use of smartphones, WhatsApp has become a fundamental tool in people's daily lives. And it's not only in personal life that the app gains space but also in the business world. Companies of all sizes have been using WhatsApp as a sales tool and with significant results. According to a survey conducted in 2020, WhatsApp is the most used app by Brazilians, with 99% adoption, surpassing even Facebook.

This means that the majority of consumers are already present on the platform, making WhatsApp a golden opportunity for businesses. But how can WhatsApp be used to generate sales?

How to sell on WhatsApp?

To convert leads on WhatsApp, it is necessary to create an efficient strategy that takes into account the particularities of the platform. First, it is important to have an official account (WhatsApp Business API) to convey more trust and credibility to your contacts, as well as allow the application of automation and integrations, ensuring the productivity of your sales team.

How to attract traffic to WhatsApp?

If you already have a business account on WhatsApp, the next step is to get more people to start a conversation with you. One of the most effective strategies is the use of ads, which allow the user to contact the company directly through WhatsApp by clicking on the ad. According to a survey conducted by WhatsApp itself, CTWA ads generate a conversion rate 7 times higher than ads that lead to an external page.

There are various strategies and best practice cases that can serve as inspiration for those who want to take full advantage of this channel.

Benefits of Click-to-WhatsApp Ads

1. Instant engagement: By starting a conversation on WhatsApp, you establish a unique connection with the user, being able to engage them in a much closer way than leading them to a web page, for example.

2. Increases conversions: By generating a conversation directly with the company, the ad can significantly increase the chances of conversion. This is because users can instantly clarify their doubts and be directed to the purchasing process more easily without friction with other means of communication.

3. Easy to use: CTWA is easy to implement. Just select it as a campaign objective in the ad settings. Don't worry, we have created a guide for you on creating your first campaign.

4. Traceability: By chatting with your customer, you are generating data that can be used better to understand the needs and desires of your target audience, allowing you to also measure the success of your marketing campaigns.

5. Brand strengthening: The use of CTWA can strengthen a company's brand, making it more accessible and facilitating communication with its customers. For example, this brand owner said that "Ads that click to WhatsApp allow us to have a more human approach to our brand."

We have provided detailed instructions on how to create this type of ad. If you have any questions, just write to [email protected], and we will be happy to help!