Funnels help you track the customer journey from the first touchpoint to the final conversion.
By creating a funnel, you can clearly identify where customers progress, where they drop off, and where conversions happen. This gives you visibility into the effectiveness of each stage of your journey:
1
Open the Funnel Builder and start with Standard Steps
Paid Clicks
1st Message Sent
2
Add Custom Steps
Custom Steps include:
1st Message Replied
Link Click
Any conversion event you previously defined
3
Use the Date Range Selector to filter results by time period
Custom funnels show you how customers progress through each stage, helping you spot bottlenecks and improve performance.
