Analyzing Results

Overall Results Panel (Aggregate KPIs)

Shows the totals across your selected date range and templates:

• Total Audience & Investment.

• Sent to Meta + Conversion Rate (CR) in %.

• Sent to Lead + CR.

• Delivered + CR.

• Read + CR.

• CPA for each funnel step.

How to read:

• Check Sent to Meta → Sent to Lead first to spot delivery or policy gating issues.

• Use Delivered → Read to gauge engagement quality.

• Compare CPA per step to identify where costs accumulate.

Funnel Visualization Chart

A drop‑off chart that visualizes A→B conversion between the four fixed steps. Use it to:

• Confirm where the largest losses happen.

• Prioritize fixes (template quality, audience, send time) at the highest‑impact step.

CPA Performance Chart

Shows Marketing Message templates sorted by CPA (descending) so you can quickly see best/worst performers.

• Current behavior: sorted by template.

• Planned change: will switch to per sendout ranking in a future update.

Use it to:

• Pause or iterate on high‑CPA templates.

• Replicate patterns from low‑CPA templates (timing, creative type, audience).

Campaign Details Table

A sortable table with a breakdown per template.

Standard Columns:

• Total Audience

• Sent

• Sent CR% (relative to previous step)

• Delivered

• Delivered CR%

• Read

• Read CR%

Dynamic Columns (Available Soon):

• Event Qty (e.g., number of users who triggered a custom event like purchase).

• Event CPA

• Event Conversion Rate (CVR)

Table tips

• Sort by Sent CR% to diagnose deliverability and compliance issues.

• Sort by Read CR% to compare engagement across templates.

• Use search/filter with your naming conventions to isolate markets or variants.