In Marketing Messages (MM), unlike Ads that Click to WhatsApp (CTWA), the funnel uses four fixed events:
Sent to Meta — Total quantity of the sendout requested from 360Pilot to Meta.
Sent to Lead — Messages that were actually sent to the end user (after channel checks, opt‑out, etc.).
Delivered — Messages that were delivered to the recipient’s device.
Read — Messages that were read (based on WhatsApp read receipts).
These four events are system‑defined and appear in all MM funnels.
Creating Event Definitions (Templates to Track)
Use the “+” (Add) button in Event definition to register the Marketing Message templates you want to track. Once added, each template:
Appears in the Campaign Details table.
Is included in aggregate metrics, charts, and CPA calculations.
Tip: Name templates clearly (e.g., Wk48_Leaflet_EN_v3). Avoid reusing names across different sendouts.
Date Range Selector
Use the date range control at the top of the dashboard to change the analysis window. The selection applies across panels (overview, charts, and table).
