Utility Messages: What is it and Key Benefits

Utility messages on WhatsApp are a category of business-initiated messages that companies can send to customers who have opted in to receive them. They can only be sent to users who have subscribed to receive messages from the business.

Utility messages are designed to provide post-transaction updates or notifications, such as order status updates, payment reminders, delivery updates, and account alerts.

Benefits deep-dive: utility messages VS. other channels

For delivering critical, time-sensitive information via a secure and engaging channel, WhatsApp is a top choice.

Its benefits include rich media capabilities, native call-to-action buttons for easy user actions, and high character limits for detailed communication. It emphasizes higher performance with encrypted messages, customizable validity periods, and improved delivery and engagement rates.

Additionally, it offers competitive pricing comparable to SMS, with free responses within 24 hours and simplified pay-per-message pricing.

The app’s reach is fast and constant compared to e-mail, postal mail, push notifications from brand apps, and voice calls. It offers better interactivity, scalable reach, and powerful, unified maintenance and support from Meta and 360Dialog.

Key advantages of utility messages on WhatsApp

Boosts read rates: Utility messages lead to higher open and clickthrough rates, ensuring your communications are seen and acted upon.

Perfect for time-sensitive communications: They work well for urgent updates, leveraging rich media and requiring customer action within a 24-hour window.

Enhances customer engagement: By consolidating touchpoints, these messages encourage ongoing interactions and build stronger relationships.

Improves customer experience: 95% of businesses report utility messages delivered timely, relevant information that fosters trust, loyalty, and revenue growth.