Alphas and Betas are experimental programs run by 360Dialog in collaboration with partners to test new features before they become generally available on WhatsApp for Business APIs.
By joining an Alpha or Beta, you’ll gain early access to upcoming WhatsApp features and have the opportunity to provide valuable feedback that shapes their development. Your input will be shared directly with both 360Dialog and Meta's product teams.
Be part of the journey and help shape the future of WhatsApp!
Alpha and Beta refer to different stages in the development of a new product or feature:
An Alpha is an early-stage test with a smaller group of users, where the product is still in active development and may have limited functionality.
Once it progresses and becomes more stable, it enters the Beta phase, which involves a broader group of users and typically includes improvements based on Alpha feedback.
After the Beta phase and final adjustments, the product is expected to reach General Availability (GA) — becoming fully released and accessible to all users.
Please note: These features are in testing. Participation requires a commitment to actively share feedback.
Why join?
1
Early Access & Influence
Get hands-on access to upcoming features and directly impact product development.
2
Exclusive Community
Join a group of forward-thinking users who share feedback and best practices.
3
Competitive Advantage
Access powerful solutions to real-world challenges before they reach the market.
4
Learning Opportunity
Gain experience working with cutting-edge technologies and experimental tools.
What we expect from you
✅Active Usage: Use the product in real scenarios and explore its full potential.
✅Provide Feedback: Share your experience via email, surveys, or calls — we’re listening!
✅Report Issues: Help us improve the product by submitting bugs and edge cases with clear details.
✅Share Learnings: Participate in surveys and testimonials (when applicable) to support product adoption.
What you can expect from us
✅ Support and Guidance: Our team is ready to help with onboarding, technical questions, and feedback collection.
✅ Resources: You’ll receive detailed instructions and access to the testing environment.
✅Progress Tracking: We’ll keep track of your progress and provide assistance as needed.
✅Meta Collaboration: We work directly with Meta to escalate issues and share insights from the field.
Available Betas
In Beta, ready to onboard
MM Lite API Beta
Perfect for businesses that send high volumes of marketing messages, MM Lite uses delivery optimization to reach the users most likely to convert, while keeping your current message setup intact.
Why use MM Lite Beta:
10% discount on card rate
For all messages sent through MM Lite
Campaign-specific performance metrics
Via Ads Manager or programmatically
Optimizations for delivery
Get equal or higher delivery rate than Cloud API
Conversion tracking
Via Meta Pixel or Conversions API
Time-to-Live (TTL) support for marketing messages
Exclusively on MM Lite!
Seamless transition
Same template and message format as Cloud API
Tech Highlights
Send-only API (use Cloud API for inbound)
Same message format and templates as Cloud API
Metrics available via Business Manager UI, Ads Manager, and APIs
EEA, Russia, UK, Japan, and South Korea clients may have optimization and metrics restrictions
US, Cuba, Iran, North Korea, Syria, and three sanctioned regions in the Ukraine can have restrictions
Perfect for businesses selling products or services directly via WhatsApp.
The Payments API allows you to send payment requests and receive payments seamlessly and securely—without the customer leaving the chat.
Why use Payments API
Send payment requests directly in WhatsApp chats
Smooth checkout experience without redirection
Secure transactions via Meta and local partners
Full integration with Brazilian payment platforms
Track payments and performance via API
Tech Highlights
Full support for QR codes and payment links
Compatible with Cloud API users
Your number must be a Brazilian WhatsApp Business Account
Required to have a payment gateway already implemented (to generate PIX).
Required to have a bot integrated with WhatsApp (to manage conversations).
Required to have your API key and webhook properly set up.
Start implementing now and share your feedback with us!
Make voice calls directly through WhatsApp: ideal for customer support, order confirmation, or sales outreach—fast, efficient, and via your customers’ favorite channel.
Do I need to pay for any additional services to test the alpha-beta features?
No, there’s no extra cost. You’ll continue to pay for conversations on the platform as usual.
Does the alpha-beta feature impact the current configuration?
No, it shouldn’t impact your current Cloud API setup.
Can I use Cloud API and MM Lite API at the same time?
Yes. Being approved for MM Lite API access does not interfere with your existing Cloud API usage.
Why are delivery rates better on MM Lite?
Meta applies delivery optimization. It analyzes phone numbers likely to engage and those with high delivery potential, resulting in smarter targeting and better delivery performance for marketing messages.
With the MM Lite API, will Meta be able to read the content of my marketing template message (including personal information) for delivery optimization purposes?
Meta may access certain message statuses for delivery optimization, including mapping customer events and actions and managing conversations on WhatsApp.
Any additional access is governed by your consent and in compliance with Meta’s Business Tools Terms, which define how data is processed and protected. You should review those terms to fully understand what data Meta may access and under what conditions.
