# Alphas and Betas

## About Alphas & Betas

By joining an **Alpha or Beta program**, you gain **early access to WhatsApp features** and the opportunity to provide **feedback that shapes development**.

Your insights are shared with **360Dialog** and **Meta’s product teams**, helping improve products before General Availability (GA). 

Alpha and Beta refers to different stages of a product development, being: 

* **Alpha** → early-stage, limited functionality, small test group.
* **Beta** → broader testing, more stable, includes improvements from Alpha.
* After Beta → feature becomes **GA** (General Availability) and is released to all users.

{% hint style="info" %}
Team's notes: 

* We **validate and test all features internally** before opening them up for client testing, ensuring a secure and reliable experience.
* Participation requires commitment: active testing and consistent feedback.
  {% endhint %}

### Why join?

* [x] **Early Access** — test features before the market.
* [x] **Influence** — your feedback guides product design.
* [x] **Competitive Advantage** — adopt powerful solutions early.
* [x] **Learning** — hands-on with cutting-edge tools.

### Roles & Expectations

When you join a Beta you can expect 360Dialog's 

| What we expect from you                                                                      | What you can expect from us                                                                                |
| -------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------- |
| <ul class="contains-task-list"><li><input type="checkbox" checked>Active usage</li></ul>     | <ul class="contains-task-list"><li><input type="checkbox" checked>Support & guidance</li></ul>             |
| <ul class="contains-task-list"><li><input type="checkbox" checked>Provide feedback</li></ul> | <ul class="contains-task-list"><li><input type="checkbox" checked>Resources & documentation</li></ul>      |
| <ul class="contains-task-list"><li><input type="checkbox" checked>Report issues</li></ul>    | <ul class="contains-task-list"><li><input type="checkbox" checked>Progress tracking</li></ul>              |
| <ul class="contains-task-list"><li><input type="checkbox" checked>Share learnings</li></ul>  | <ul class="contains-task-list"><li><input type="checkbox" checked>Direct collaboration with Meta</li></ul> |

### How to provide feedback on a feature

* Fill out surveys we share during testing.
* Join scheduled calls or workshops.
* Report issues via email or tickets with clear reproduction steps.

### Best practices for participants

* Test features in **real business scenarios**.
* Explore edge cases (different templates, flows, languages).
* Share both **positive outcomes** and **challenges**.

***

## Programs & FAQs

### Available Programs

<table><thead><tr><th width="225.5">Program</th><th width="293">Functionality</th><th width="309.5">Impact</th><th width="168">Status</th></tr></thead><tbody><tr><td><a href="broken-reference"><strong>Voice Calling API</strong></a></td><td>Enable <strong>voice calls via WhatsApp</strong>, ideal for support, confirmations, and sales</td><td>Faster, more human customer interactions; expands use cases beyond messaging</td><td>Launched, in production</td></tr><tr><td><a href="https://docs.360dialog.com/partner/messaging/media-messages/voice-message-beta-program"><strong>Voice Messages Beta</strong></a></td><td>Send <strong>native voice messages</strong> with <strong>automatic transcription &#x26; improved playback</strong></td><td>Better engagement (esp. in LATAM); improves accessibility; richer CX vs. audio files</td><td>Launched, in production</td></tr><tr><td><a href="https://docs.360dialog.com/partner/waba-management/meta-business-verification/partner-led-business-verification"><strong>Partner-led Business Verification (PLBV)</strong></a></td><td>Partners upload <strong>business verification docs</strong> during Embedded Signup</td><td>Reduces onboarding friction, accelerates activation, improves client experience</td><td>Launched, in production</td></tr></tbody></table>

***

### FAQ

* **Do I pay extra to test Alpha/Beta features?**\
  No. You pay only for conversations as usual, but must be a 360Dialog client.
* **Does testing impact my current Cloud API setup?**\
  No. Tests run in a separate environment.
* **Do you have a public Postman collection for all current running Betas?** \
  Yes! You can access using the following link:&#x20;

{% embed url="<https://www.postman.com/d-alpha-beta-team/360dialog-public-api>" %}


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