Billing & Invoicing Guide

Learn about our two billing models Partner-Paid and Direct-Paid.

At 360Dialog, we provide two billing models to match your business needs. The billing model selected during your partner account setup defines how costs are charged, who receives invoices, and how you manage financial relationships with your clients.

Why Do Two Billing Models Exist

We understand that each Partner is unique and has different go-to-market strategies. Some want control over pricing and prefer to bundle billing with their own services (Partner-Paid). Others choose to offload billing to 360Dialog, reducing administrative effort and financial risk (Direct-Paid).

Partner Paid vs Direct-Paid

Partner-Paid

You (the Partner) receive all invoices from 360Dialog and manage billing to your clients. Offers flexibility to set your own pricing, bundle services, and own the commercial relationship.

Direct-Paid

360Dialog invoices your clients directly, and you are not responsible for their payments (Partner Plan still applies). Removes the burden of billing and payment collection, letting you focus on your services.

Partner-Paid vs Direct-Paid Insights

Feature	Partner-Paid Model	Direct-Paid Model
Who Receives Invoices	Partner	End Client
Who Pays 360Dialog	Partner	End Client
Monthly License Fees	Partner pays for all numbers under their Partner Hub ID	Client pays for their own numbers under their Client Hub ID
WhastApp Usage Cost	Partner prepays into a shared credit balance for all client numbers	Client prepays into their own credit balance per number
Partner Plan	Charged to Partner	Charged to Partner
Payment Responsibility	Partner settles with 360Dialog (collects from their own from clients)	Clients settle with 360Dialog directly
Billing	Consolidated invoices (monthly + prepayments)	Individual invoices per client (monthly + prepayments)

Our agreements are designed to be clear, transparent, and fair. While we value our partnerships, 360Dialog is not responsible for managing the financial position of your business. Please ensure all payments are made within the agreed terms to avoid service disruptions.

Continue to the next section to find out if Partner-Paid Billing is right for you.