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  • get started
    • Welcome to 360Dialog
    • Quickstarts
      • Register as a Meta Tech Provider
      • Add a WhatsApp Number
      • Set up Integrated Onboarding
      • Create a Message Template
      • Send a Message
      • (temp title) Getting started as a partner
    • Pricing & Billing
      • Payment Methods for BR: Pix & Boleto
      • Month Closing Invoice (MCI)
    • Get API Access
    • Tech Provider Program
      • Understanding the Meta Tech Provider Program
      • Becoming a Meta Tech Provider: A Step-by-Step Guide
  • MM Lite Beta Program
    • Onboarding
    • Sending Messages
    • Expected Errors & Programming Languages
    • MM Lite Sandbox Testing
      • Sending Messages using MM Lite Sandbox
      • Expected Erros & Programming Languages
  • Partner & Account Management
    • Solutions for Partners
      • Benefits for Partners
      • Partner Hub
      • WABA Management
    • Account Setup & Management
      • Prerequisites and best practices for account creation
      • Account Structure
      • Account Creation
  • Integrations & API Development
    • Webhook Events & Setup
      • Webhook Events (Partner & Messaging API)
      • Webhook Configuration & Management
    • Integration Best Practices
      • Architecture and Security
      • Best Practices for Designing Integrations
        • Design a Stable Webhook Receiving Endpoint
      • Sizing Your Environment Based on Expected Throughput
      • Design a Resilient Message Sending Service
      • Integrated Onboarding
        • Basic Integrated Onboarding
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        • Host Your Own Embedded Signup
      • API Key Authentication for the Partner API
  • API Reference
    • Messaging API
    • Messaging Health Status
    • Sandbox (Test API Key)
    • Differences Between Cloud API and On-Premise API for Partners
      • [will be deprecated] Messaging with On-Premise API
    • Partner API
  • WABA Management
    • Managing WABA Accounts
      • Using the Partner Hub to manage Clients and Channels
      • Using the Partner API to manage Clients and Channels
      • Partner Permission to Generate API Key
      • Checking Usage & Statistics
    • Phone Number & Hosting
      • Migrating a Phone Number
        • Migrate number from Meta or alternate BSP to 360Dialog
        • Migrate a phone number to a new WABA
        • Migrate a phone number to a new WABA to change messaging Currency
      • WhatsApp Coexistence
        • Coexistence Onboarding
        • Coexistence Webhooks
      • Hosting type Change (On-premise API to Cloud API)
    • WABA Profile & Compliance
      • Display Name Guidelines
      • WABA Profile Info
      • WABA Policy Enforcement
      • Business Account Verification
    • Partner change (between 360Dialog Partners)
    • WhatsApp Flows
    • Accelerated Onboarding
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  • Messaging
    • Sending & Receiving Messages
      • Conversations
      • Receiving messages
      • Before sending a message
    • Message Types
      • Conversational Components
      • Checklist for Message Broadcasts and Campaigns
      • Text messages
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        • Single and Multi Product Messages
        • Location Request Messages
        • Address Messages (India and Singapore only)
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    • Template Messages
      • Template Library
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      • Authentication Templates
        • Zero-Tap Authentication Templates
        • One-Tap Autofill Authentication Templates
        • Copy Code Authentication Templates
      • Catalog Templates
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      • Single-Product Message Templates
      • Coupon Code Templates
      • Limited-Time Offer Templates
      • Multi-Product Templates
    • Media Messages
      • Upload, retrieve or delete media
    • Messaging Health & Troubleshooting
      • Messaging Limits & Quality Rating
      • Errors While Messaging
      • Messages statuses
  • Commerce & Payments
    • Payments (India Only)
      • Receive WhatsApp Payments via Payments Gateway
      • Receive WhatsApp Payments via Payment Links
      • Order Details Template Message
    • Payments (Singapore Only)
      • Receive WhatsApp Payments via Stripe
    • Products and Catalogs
      • India Businesses: Compliance for Commerce
  • Support & Updates
    • Help & Troubleshooting
      • FAQ
      • Error Code Reference
      • User Support Documentation
        • Tutorials
          • Page How to Troubleshoot Login Issues in the 360dialog Hub
          • How to Report an Issue
          • How to Contact Support
        • How-To Guides
          • Raise a support request
          • Requesting a Status Update for Business Verification
        • Reference
          • Troubleshooting Embedded Signup Issues
          • Commerce Policy Checks for WhatsApp API Access
          • Support Availability & SLAs
          • Incident Issue Prioritization
          • Case Types Table
        • Explanation
          • Why Business Verification Takes Time
          • Why Some Issues Are Not Emergencies
          • Understanding the Support Process
      • Support with Meta
    • Imprint & Data Privacy
    • Product Updates & News
      • How to ensure your Template Messages will be received
      • Integrated Onboarding new look and Campaigns Best Practices
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On this page
  • Partner Plans
  • How Does It Work?
  • Support Details
  • Opening Hours
  • Response Time
  • Severity definitions
  • Premium Support
  • Escalations
  • Technical Account Manager
  • Participation in Betas
  • Launch date
  • Client enrollment

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  1. Partner & Account Management
  2. Solutions for Partners

Benefits for Partners

PreviousSolutions for PartnersNextPartner Hub

Last updated 5 months ago

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Partner Plans

We have two Partner Plans—Growth and Premium.

How Does It Work?

1

Plan Qualification

From 01.12.24, Partners are assigned to a plan based on their monthly license fees with 360Dialog. Those generating more than 500$/€ in license fees are in the Premium plan, while others are on the Growth plan.

  • Growth Plan is ideal for Partners focusing on scalability and foundational support.

  • Premium Plan is ideal for Partners requiring advanced features, dedicated account management for business insights, and support priority services.

If you have any questions about your assigned plan, please immediately.

2

Plan Benefits

Benefits
Growth
Premium

Exclusive Content

Get access to exclusive information, webinars and content to always stay up to date on WhatsApp ecosystem changes.

✅

✅

Support Chat Escalation

✅ Includes 2 free escalations per month. Additional requests cost 25$/€ each. (non-cumulative)

✅

Includes 5 free escalations per month. Additional requests cost 25$/€ each. (non-cumulative)

Technical Account Manager

Access to a dedicated Technical Account Manager for support on required projects and topics.

✅ (Community)

✅ (Dedicated)

Meta Incentives and Commercial Benefits

We will extend access to exclusive Meta Beta programs and other commercial benefits.

✅

Accelerated Onboarding

✅

Lead Referral Program

You will be assigned leads based on your solutions and expertise as they come into 360Dialog.

✅

Current WABA Price Guarantee (Lifetime)

You are guaranteed that your current WABA pricing will remain unchanged indefinitely.

✅

3

Costs

Partner Plan costs are billed monthly and are applied in addition to the standard license fees for WhatsApp Business API usage. Each Partner will see a dedicated line item on their monthly invoice specifying the plan and its associated fee for full transparency.

Plan Fees

  • Growth Plan: 500$/€ per month

  • Premium Plan: 1.000$/€ per month

Additional Information

  • Billing is based on a Organization Identity level, ensuring no additional charges if the Partner manages multiple Partner ID accounts.

4

How to Upgrade

Partners in the Growth Plan will automatically be upgraded to the Premium Plan when their monthly license fees exceed $500/€500. This change will take effect at the start of the next billing cycle.

For example:

Month
License Fees
Partner Plan Fee
Total

1

$490

$500 (Growth)

$990

2

$575

$500 (Growth)

$1075

3

$575+

$1000 (Premium)

$1575

If you’re a Growth Partner interested in proactively upgrading to the Premium Plan, please .

We will evaluate your current needs and guide you in selecting the plan that best aligns with your business goals and growth strategy.

Support Details

Our Support Team is available through the support widget to all Partners.

Opening Hours

Support availability: Monday to Sunday - 24 hrs.

We offer Partner and Client Support in the following languages: English (primary), Brazilian Portuguese, German, Spanish and Russian.

Response Time

Our Support Team is available 24/7 and will provide you with a first response.

First responses = First investigation done. We will provide a meaningful update about your issue. It is not an auto-reply.

Severity definitions

When a support case is raised, we will assign a severity level based on the various factors including the affected service, impact and availability of workarounds. Cases will be prioritized internally according to severity.

Severity
Description
Examples

1

A critical incident with very high impact.

  • A core service, such as the 360Dialog WhatsApp API or 360Dialog Hub, is down for all users

  • Confidentiality or privacy is breached

  • Customer data loss

2

A major incident with significant impact

  • A core service is unavailable for a subset / group of users

  • Core functionality is significantly impacted

3

A minor incident with moderate to low impact

  • A minor inconvenience to customers, workaround available

  • Usable performance degradation

Premium Support

Escalations

For any errors or troubleshooting, no escalation or problem solving is possible without a chat opened with the Support Team first.

  • If the Partner shares the chat number for reference

This will ensure that this issue will be put at the top of the list to all our support teams, ensuring faster response time and escalations.

How Escalations are calculated

Escalations apply to problems such as Business Verification Appeals, Policy Violation Appeals, OBA Appeals, Government Account Requests, Meta Direct Support Requests, invoicing or balance issues, technical challenges with messaging or infrastructure, 360Dialog platform issues, or any matter directly affecting our Partners or Clients operations.

Only resolved issues are included in the escalation count. At the end of each month, 360Dialog reviews how many issues were resolved. For an issue to qualify as an escalation, it must meet two criteria:

  • The Partner reached out to a Technical Account Manager or Support Team to escalate the matter.

  • The Support Team resolved the issue within the same calendar month.

Escalations do not roll over to subsequent months; any unused escalations expire at the end of the month. Partners will be informed of their remaining escalation count at the time of a request. Billing invoices will include the total number of escalations processed during that billing cycle.

Technical Account Manager

Premium Partners have access to a dedicated Technical Account Manager who will provide tailored support for specific projects and topics. With their expertise, Partners receive personalized assistance to help to navigate technical challenges and ensure the success of their initiatives.

Participation in Betas

Premium Partners have exclusive access to WhatsApp features still not launched to the public, which are available in the form of beta projects.

We invite all Partners to express interest in any betas of their preference. Premium Partners will be constantly communicated of new betas available.

To be enrolled in a Beta, we require:

Launch date

Betas are available in form of projects, which means that they need to have a launch date defined from the start.

The maximum launch date possible is 4 weeks after the first client has been enabled to use the feature. This means that a use case needs to be live on this timeframe.

Partners who do not meet the defined launch date will be banned from participating in future Beta programs.

Client enrollment

Partners cannot enroll their own WABAs (under the name of the Partner company) or test WABAs in Betas. Only live clients with predefined use cases to be launched will be enrolled.

Product teams should not work on developing new features based on new betas - these should only be considered after at least 3 clients with real use cases already using the feature.

This means that for a new beta, clients should be enabled and managed manually. Full integration to make the feature scalable should only start after these clients are using it successfully, with validated use cases.

We are providing you with the ability to escalate support cases and request top priority and urgency for specific issues, subject to a limited number of escalations per month. See .

Onboard your Clients much faster with exclusive access to 360Dialog .

Support requests sent via our or email will be assigned a first response time of <24 hours.

Premium Support (response time) is included in the

Depending on your , you are be able to escalate chat and ask for top priority and urgency in specific issues, but only if:

website contact form
Partner Plan
Accelerated Onboarding Program
Support Details
reach out to our support team
reach out to our support team
It contains the minimum information required here
Premium Package for the WABA.
See our documentation for more details.