Direct-Paid

How the 360Dialog Direct-Paid billing model works

Direct-Paid Billing

In the Direct-Paid model, 360Dialog invoices your end clients directly for their WhatsApp Business Accounts (WABAs).

Your Partner Hub ID is still the master account, but you (the Partner) only pay for your Partner Plan — clients cover all WABA-level costs.

Monthly Costs under Direct-Paid

Clients

Cost Type	Description EUR /USD	Who Pays
Monthly License Fees	Regular = 25 Premium = 49 Higher Thoughput = 200 + Licence fee	Client pays 360Dialog directly
WhatsApp Usage Costs	Per delivered template	Client pays 360Dialog directly

Partners

Cost Type	Description EUR/USD	Who Pays
Monthly Partner Plan	Growth = 500 Premium = 1,000	Partner pays 360Dialog

Continue to the next section to learn what to expect from monthly Direct-Paid invoicing.