Direct-Paid

How the 360Dialog Direct-Paid billing model works

Direct-Paid Billing

In the Direct-Paid model, 360Dialog invoices your end clients directly for their WhatsApp Business Accounts (WABAs).

Your Partner Hub ID is still the master account, but you (the Partner) only pay for your Partner Plan — clients cover all WABA-level costs.

Monthly Costs under Direct-Paid

Clients

Cost Type
Description
Who Pays

Monthly License Fees

Regular = €25/$25

Premium = €49/$49

Higher Thoughput = €249/$249

Client pays 360Dialog directly

WhatsApp Usage Costs

Per delivered template

Client pays 360Dialog directly

Partners

Cost Type
Description
Who Pays

Monthly Partner Plan

Growth = €500/$500, Premium = €1,000/$1,000

Partner pays 360Dialog

Continue to the next section to learn what to expect from monthly Direct-Paid invoicing.

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