Direct-Paid
How the 360Dialog Direct-Paid billing model works
Direct-Paid Billing
In the Direct-Paid model, 360Dialog invoices your end clients directly for their WhatsApp Business Accounts (WABAs).
Your Partner Hub ID is still the master account, but you (the Partner) only pay for your Partner Plan — clients cover all WABA-level costs.
Monthly Costs under Direct-Paid
Clients
Cost Type
Description
Who Pays
Monthly License Fees
Regular = €25/$25
Premium = €49/$49
Higher Thoughput = €249/$249
Client pays 360Dialog directly
WhatsApp Usage Costs
Per delivered template
Client pays 360Dialog directly
Partners
Cost Type
Description
Who Pays
Monthly Partner Plan
Growth = €500/$500, Premium = €1,000/$1,000
Partner pays 360Dialog
Continue to the next section to learn what to expect from monthly Direct-Paid invoicing.
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