Partner-Paid
What to expect from the 360Dialog Partner-Paid billing model
Under the Partner-Paid model, the Partner assumes all financial obligations for every WhatsApp Business Account (WABA) associated with the Partner Hub ID. This "wholesale" structure grants the Partner complete autonomy over the commercial relationship with end clients.
Framework Overview
Partner is responsible for the settlement of the monthly Partner Plan fee and all WABA-level costs (license fees and messaging usage)
No invoices are issued to end clients and all costs are consolidated and sent to the Partner
Partners define unique pricing tiers, service bundles, and value-added margins while invoicing clients independently
Partner Plan Tiers
Partner Plans follow a standard calendar-month billing cycle. For 360Dialog Hubs activated mid-month, a pro-rata invoice applies for the initial month.
Monthly (EUR)
Monthly (USD)
Growth Plan
500 EUR
600 USD
Premium Plan
1000 EUR
1200 USD
Channel Subscription Pricing
The monthly license fee varies depending on the channel type and the required message throughput.
Channels onboarded through integration partners receive preferential pricing on the 360Dialog monthly subscription licence fee.
Type
Monthly (EUR)
Monthly (USD)
Regular Channel Tier
Standard subscription
25 EUR
30 USD
Premium Channel Tier
Enhanced features and Support
49 EUR
59 USD
Higher Throughput Tier
High-volume network upgrade
249 EUR
299 USD
New channels added mid-month incur a pro-rated charge for the remaining days. Full monthly fees apply starting the following month.
When a subscription is cancelled, the number remains active until the end of the current billing month, with no further charges applied in the subsequent cycle.
WhatsApp Messaging & Call Fees
Usage-based costs are dictated by official Meta Rate Cards. 360Dialog currently supports WhatsApp message pricing in EUR, USD, and INR.
🔗 Official Meta Rate Cards
Meta determines the official pricing for messaging and voice calls. Use the resources below to find specific rates for your region and category:
Billable Messaging (Templates)
Templates are the primary billable message type. Rates are determined by Meta based on:
Category: Marketing, Utility, or Authentication.
WABA Timezone: The region configured in the WhatsApp Business Account.
Monthly Volume: Current volume tiers as defined by Meta.
For more, see Free vs. Billed Messaging
Marketing Message Surcharge: Sending marketing content via the standard /messages endpoint instead of the official Marketing Messages API results in a 7% increase over Meta’s standard rates. Utilise the Marketing Messages API with fallback enabled to avoid this.
WhatsApp Voice Call Pricing
Voice call pricing is defined by Meta and published in the official Volume-Based Pricing (VBP) Rate Cards for the WhatsApp Business Calling API.
Call pricing is determined by the call direction (inbound or outbound), the recipient country prefix code, and the total duration in minutes.
For more, see Invoices
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