MM Lite versus Cloud API

Let’s see how sending a marketing message works with the Cloud API — and how easy it is to do the same with MM Lite

📑Main Difference: Just the Endpoint!

“You only need to update your endpoint to start using MM Lite.”

Product comparison

Feature

Cloud API

MM Lite

Delivery Optimization

Not supported

✅ Equal or better delivery rates

TTL for Marketing Messages

Not supported

✅ Supported (exclusive to MM Lite)

Risk of Delivery Restrictions

Same as current usage

✅ Lower risk of flagging

Best Use Cases

Basic or operational campaigns

✅ High-volume, performance-driven campaigns

Performance Insights

Basic delivery stats only

✅ Advanced performance metrics (see details)

Technical comparison

Feature

Cloud API

MM Lite

Base URL

https://waba-v2.360dialog.io

Identical

Endpoint to be used

/messages

/marketing_messages

Authentication

Same API Key

Payload Format

Identical

Webhook Behavior

Same structure

Same structure¹

Additional details related to the cost of MM Lite are included as an informative property.

🧪Try It Yourself

We recommend running your own tests by switching your endpoint and observing the results.

✅ No need to change payloads

✅ No need to change webhook logic

✅ Keep your existing token

MM Lite is designed to make your life easier. Start small: test one flow, and evaluate performance gains.

Sending a marketing message using the Cloud API

curl --location 'https://waba-v2.360dialog.io/messages' \
--header 'D360-API-KEY: <api_key>' \
--header 'Content-Type: application/json' \
--data '{
  "to": "<end_client_number>",
  "type": "template",
  "template": {
    "name": "<template_name>",
    "language": {
      "code": "<template_language_code>"
    },
    "components": []
  },
  "messaging_product": "whatsapp"
}'

import requests
import json

url = "https://waba-v2.360dialog.io/messages"
headers = {
    "D360-API-KEY": "<api_key>",
    "Content-Type": "application/json"
}

payload = {
    "to": "<end_client_number>",
    "type": "template",
    "template": {
        "name": "<template_name>",
        "language": {
            "code": "<template_language_code>"
        },
        "components": []
    },
    "messaging_product": "whatsapp"
}

response = requests.post(url, headers=headers, data=json.dumps(payload))

print(response.status_code)
print(response.json())

require 'net/http'
require 'uri'
require 'json'

uri = URI.parse("https://waba-v2.360dialog.io/messages")

headers = {
  "D360-API-KEY" => "<api_key>",
  "Content-Type" => "application/json"
}

payload = {
  to: "<end_client_number>",
  type: "template",
  template: {
    name: "<template_name>",
    language: {
      code: "<template_language_code>"
    },
    components: []
  },
  messaging_product: "whatsapp"
}

http = Net::HTTP.new(uri.host, uri.port)
http.use_ssl = true

request = Net::HTTP::Post.new(uri.request_uri, headers)
request.body = payload.to_json

response = http.request(request)

puts response.code
puts response.body

const axios = require('axios');

const url = 'https://waba-v2.360dialog.io/messages';
const headers = {
  'D360-API-KEY': '<api_key>',
  'Content-Type': 'application/json'
};

const payload = {
  to: '<end_client_number>',
  type: 'template',
  template: {
    name: '<template_name>',
    language: {
      code: '<template_language_code>'
    },
    components: []
  },
  messaging_product: 'whatsapp'
};

axios.post(url, payload, { headers })
  .then(response => {
    console.log(response.status);
    console.log(response.data);
  })
  .catch(error => {
    console.error(error.response ? error.response.data : error.message);
  });

☝️As you may know, we typically expect to receive three webhooks: sent, delivered, and read. However, when a user clicks the link inside a marketing template message sent via the Cloud API, no webhooks are triggered at all.

Webhook events received: sent

{
  "object": "whatsapp_business_account",
  "entry": [
    {
      "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
      "changes": [
        {
          "value": {
            "messaging_product": "whatsapp",
            "metadata": {
              "display_phone_number": "BUSINESS_DISPLAY_PHONE_NUMBER",
              "phone_number_id": "BUSINESS_PHONE_NUMBER_ID"
            },
            "statuses": [
              {
                "id": "<WHATSAPP_MESSAGE_ID>",
                "status": "sent",
                "timestamp": "TIMESTAMP",
                "recipient_id": "<CUSTOMER_PHONE_NUMBER>",
                "conversation": {
                  "id": "<conversation_id>",
                  "expiration_timestamp": "TIMESTAMP",
                  "origin": {
                    "type": "marketing"
                  }
                },
                "pricing": {
                  "billable": true,
                  "pricing_model": "CBP",
                  "category": "marketing"
                }
              }
            ]
          },
          "field": "messages"
        }
      ]
    }
  ]
}

Webhook events received: delivered

{
  "object": "whatsapp_business_account",
  "entry": [
    {
      "id": "<WHATSAPP_BUSINESS_ACCOUNT_ID>",
      "changes": [
        {
          "value": {
            "messaging_product": "whatsapp",
            "metadata": {
              "display_phone_number": "BUSINESS_DISPLAY_PHONE_NUMBER",
              "phone_number_id": "BUSINESS_PHONE_NUMBER_ID"
            },
            "statuses": [
              {
                "id": "<WHATSAPP_MESSAGE_ID>",
                "status": "delivered",
                "timestamp": "TIMESTAMP",
                "recipient_id": "<CUSTOMER_PHONE_NUMBER>",
                "conversation": {
                  "id": "<conversation_id>",
                  "origin": {
                    "type": "marketing"
                  }
                },
                "pricing": {
                  "billable": true,
                  "pricing_model": "CBP",
                  "category": "marketing"
                }
              }
            ]
          },
          "field": "messages"
        }
      ]
    }
  ]
}

Webhook events received: read

{
  "object": "whatsapp_business_account",
  "entry": [
    {
      "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
      "changes": [
        {
          "value": {
            "messaging_product": "whatsapp",
            "metadata": {
              "display_phone_number": "BUSINESS_DISPLAY_PHONE_NUMBER",
              "phone_number_id": "BUSINESS_PHONE_NUMBER_ID"
            },
            "statuses": [
              {
                "id": "WHATSAPP_MESSAGE_ID",
                "status": "read",
                "timestamp": "TIMESTAMP",
                "recipient_id": "CUSTOMER_PHONE_NUMBER"
              }
            ]
          },
          "field": "messages"
        }
      ]
    }
  ]
}

⚡Now let´s see how it works when we send the same marketing template message using the MM Lite API:

Sending a marketing message using the MM Lite API

curl --location 'https://waba-v2.360dialog.io/marketing_messages' \
--header 'D360-API-KEY: <API_KEY>' \
--header 'Content-Type: application/json' \
--data '{
    "messaging_product": "whatsapp",
    "recipient_type": "individual",
    "to": "<end_client_number>",
    "type": "template",
    "template": {
        "name": "<template_name>",
        "language": {
            "policy": "deterministic",
            "code": "<template_language_code>"
        }
    },
    "message_activity_sharing":true 
}'

import requests
import json

url = "https://waba-v2.360dialog.io/marketing_messages"
headers = {
    "D360-API-KEY": "<API_KEY>",
    "Content-Type": "application/json"
}

payload = {
    "messaging_product": "whatsapp",
    "recipient_type": "individual",
    "to": "<end_client_number>",
    "type": "template",
    "template": {
        "name": "<template_name>",
        "language": {
            "policy": "deterministic",
            "code": "<template_language_code>"
        }
    },
    "message_activity_sharing": True
}

response = requests.post(url, headers=headers, data=json.dumps(payload))

print(response.status_code)
print(response.json())

require 'net/http'
require 'uri'
require 'json'

uri = URI.parse("https://waba-v2.360dialog.io/marketing_messages")

headers = {
  "D360-API-KEY" => "<API_KEY>",
  "Content-Type" => "application/json"
}

payload = {
  messaging_product: "whatsapp",
  recipient_type: "individual",
  to: "<end_client_number>",
  type: "template",
  template: {
    name: "<template_name>",
    language: {
      policy: "deterministic",
      code: "<template_language_code>"
    }
  },
  message_activity_sharing: true
}

http = Net::HTTP.new(uri.host, uri.port)
http.use_ssl = true

request = Net::HTTP::Post.new(uri.request_uri, headers)
request.body = payload.to_json

response = http.request(request)

puts response.code
puts response.body

const axios = require('axios');

const url = 'https://waba-v2.360dialog.io/marketing_messages';
const headers = {
  'D360-API-KEY': '<API_KEY>',
  'Content-Type': 'application/json'
};

const payload = {
  messaging_product: 'whatsapp',
  recipient_type: 'individual',
  to: '<end_client_number>',
  type: 'template',
  template: {
    name: '<template_name>',
    language: {
      policy: 'deterministic',
      code: '<template_language_code>'
    }
  },
  message_activity_sharing: true
};

axios.post(url, payload, { headers })
  .then(response => {
    console.log(response.status);
    console.log(response.data);
  })
  .catch(error => {
    console.error(error.response ? error.response.data : error.message);
  });

⚠️If you see, we only need to use a different endpoint; nothing else is required. The same webhooks are returned, but with a big change: we collect the click event.

Webhook events received: sent

ℹ️It includes the value "marketing_lite" to indicate that it was sent using the MM Lite API:

{
"object": "whatsapp_business_account",
"entry": [
{
"id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
"changes": [
{
"value": {
"messaging_product": "whatsapp",
"metadata": {
"display_phone_number": "BUSINESS_DISPLAY_PHONE_NUMBER",
"phone_number_id": "BUSINESS_PHONE_NUMBER_ID"
},
"statuses": [
{
"id": "<WHATSAPP_MESSAGE_ID>",
"status": "sent",
"timestamp": "TIMESTAMP",
"recipient_id": "<CUSTOMER_PHONE_NUMBER>",
"conversation": {
"id": "<conversation_id>",
"expiration_timestamp": "TIMESTAMP",
"origin": {
"type": "marketing_lite"
}
},
"pricing": {
"billable": true,
"pricing_model": "CBP",
"category": "marketing_lite"
}}]},
"field": "messages"
}]}]}

Webhook events received: delivered

{
  "object": "whatsapp_business_account",
  "entry": [
    {
      "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
      "changes": [
        {
          "value": {
            "messaging_product": "whatsapp",
            "metadata": {
              "display_phone_number": "BUSINESS_DISPLAY_PHONE_NUMBER",
              "phone_number_id": "BUSINESS_PHONE_NUMBER_ID"
            },
            "statuses": [
              {
                "id": "<WHATSAPP_MESSAGE_ID>",
                "status": "delivered",
                "timestamp": "TIMESTAMP",
                "recipient_id": "TIMESTAMP",
                "conversation": {
                  "id": "<conversation_id>",
                  "origin": {
                    "type": "marketing_lite"
                  }
                },
                "pricing": {
                  "billable": true,
                  "pricing_model": "CBP",
                  "category": "marketing_lite"
                }
              }
            ]
          },
          "field": "messages"
        }
      ]
    }
  ]
}

Webhook events received: read

{
  "object": "whatsapp_business_account",
  "entry": [
    {
      "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
      "changes": [
        {
          "value": {
            "messaging_product": "whatsapp",
            "metadata": {
              "display_phone_number": "BUSINESS_DISPLAY_PHONE_NUMBER",
              "phone_number_id": "BUSINESS_PHONE_NUMBER_ID"
            },
            "statuses": [
              {
                "id": "<WHATSAPP_MESSAGE_ID>",
                "status": "read",
                "timestamp": "TIMESTAMP",
                "recipient_id": "<CUSTOMER_PHONE_NUMBER>"
              }
            ]
          },
          "field": "messages"
        }
      ]
    }
  ]
}

Webhook events received: click event

It will show you a click_id and a tracking_token.

Currently, it is not possible to identify which end-user number clicked on the marketing message link.

{
"object": "whatsapp_business_account",
"entry": [
{
"id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
"changes": [
{
"value": {
"messaging_product": "whatsapp",
"metadata": {
"display_phone_number": "BUSINESS_DISPLAY_PHONE_NUMBER",
"phone_number_id": "BUSINESS_PHONE_NUMBER_ID"
},
"user_actions": [
{
"timestamp": "TIMESTAMP",
"action_type": "marketing_messages_link_click",
"marketing_messages_link_click_data": {
"tracking_token": "<TRACKING_TOKEN>",
"click_id": "<CLICK_ID>",
"click_component": "CTA"
}}]},
"field": "messages"
}]}]}

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Last updated 9 days ago

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