Higher Throughput
Higher thoughput messaging capabilities and costs
The Higher Throughput tier is designed for businesses that require message throughput beyond Meta’s standard limits. By migrating to a high-performance infrastructure, 360dialog enables delivery rates of up to 1,000 messages per second, ensuring time-sensitive campaigns and critical notifications reach users without delay.
By default, WhatsApp channels operate at Meta’s standard throughput of up to 80 messages per second.
Pricing Breakdown
The total cost includes a Premium channel subscription and a higher-throughput network upgrade.
Monthly EUR
Monthly USD
Throughput
Higher Throughput
249
299
1000 msg/sec
If multiple channels require higher throughput capabilities, each channel will be upgraded individually, and corresponding fees will be applied per channel.
Eligibility
To qualify for Higher Throughput, the channel must meet the following requirements:
To reach unlimited conversations with unique customers:
initiate conversations with at least 50,000 unique customers within a rolling 7-day period
wait 24 hours after reaching this milestone before the upgrade becomes available
receive approval from Meta for unlimited conversations
For more information, see the Messaging Limits and Quality Rating documentation.
Request Higher Throughput
Confirm the channel meets the eligibility requirements.
Contact Support and provide the following information:
Channel to be upgraded
Client Hub account ID
Average daily conversation volumes and quality rating
Once approved, the channel will be migrated to the higher-throughput network and billing will be updated accordingly.
Remove
To revert a channel to standard throughput (80 messages per second), please contact Support. Upon request, the channel will be moved back to the Regular or Premium tier, and the corresponding billing adjustments will take effect at the start of the next billing cycle.
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