Business Search
WhatsApp Business Search is a feature for people to find businesses and start conversations with trusted, API accounts on WhatsApp.
At the moment this feature is available only for verified businesses in Brazil, Indonesia, Mexico, Colombia and the UK.
By typing the name of a verified business they want to contact, the user will see one or many business results, e.g type ‘american’ - ‘american express would display’.
They can also browse by category to find and connect with businesses they need. You can configure your Business category (vertical) from the 360dialog Client Hub or through the API.
Tapping on a result opens a chat view where a user can send the first message.
Popular Business
The WhatsApp Business Search App has a " Popular " section at the top of the homepage, to enhance visibility for eligible businesses in Mexico, Indonesia, and Colombia.
The section displays the top 25 businesses that have engaged with the most overall user messages via WhatsApp Business Search in the last 7 days. (See image above)
How to control an account's visibility via the WhatsApp Business Manager
Do not turn ‘on’ visibility for accounts focused on marketing/promotions, but do turn ‘on’ visibility for the account(s) that support user-initiated messages.
Visibility can be managed:
For a phone number
At account level
Think strategically about your presence on Business search
Tip 1: Consider how your brand shows up in search results
Simplify your business presence to make it more appealing for consumers to get in touch by making visible one account with a brand-oriented display name.
Highly marketable and promotable
Wider variety of use cases need preparation and management
Reduces overall number of templates
Less ability to tailor initial response message to expected use cases
Tip 2: Create unique account display names
To ensure a high quality, confusion-free experience for people, duplicated display names will not be displayed. Review your display names and ensure those that you wish to be visible are change to a unique name and switch their visibility to “on”.
Tip 3: Reflect the purpose of the account in the display name
Tip 4: Reflect the purpose of the account in the templated responses
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