Alphas and Betas

Alphas and Betas are programs run by 360Dialog in collaboration with partners to test new features before they become generally available on WhatsApp for Business APIs.

About Alphas & Betas

By joining an Alpha or Beta program, you gain early access to WhatsApp features and the opportunity to provide feedback that shapes development.

Your insights are shared with 360Dialog and Meta’s product teams, helping improve products before General Availability (GA).

Alpha and Beta refers to different stages of a product development, being:

• Alpha → early-stage, limited functionality, small test group.

• Beta → broader testing, more stable, includes improvements from Alpha.

• After Beta → feature becomes GA (General Availability) and is released to all users.

Team's notes:

• We validate and test all features internally before opening them up for client testing, ensuring a secure and reliable experience.

• Participation requires commitment: active testing and consistent feedback.

Why join?

• Early Access — test features before the market.

• Influence — your feedback guides product design.

• Competitive Advantage — adopt powerful solutions early.

• Learning — hands-on with cutting-edge tools.

Roles & Expectations

When you join a Beta you can expect 360Dialog's

What we expect from you	What you can expect from us
Active usage	Support & guidance
Provide feedback	Resources & documentation
Report issues	Progress tracking
Share learnings	Direct collaboration with Meta

How to provide feedback on a feature

• Fill out surveys we share during testing.

• Join scheduled calls or workshops.

• Report issues via email or tickets with clear reproduction steps.

Best practices for participants

• Test features in real business scenarios.

• Explore edge cases (different templates, flows, languages).

• Share both positive outcomes and challenges.

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Programs & FAQs

Available Programs

Program	Functionality	Impact	Status
Voice Calling API	Enable voice calls via WhatsApp, ideal for support, confirmations, and sales	Faster, more human customer interactions; expands use cases beyond messaging	Launched, in production
Voice Messages Beta	Send native voice messages with automatic transcription & improved playback	Better engagement (esp. in LATAM); improves accessibility; richer CX vs. audio files	Open Beta test
MM Lite Beta	Optimized marketing messages with delivery logic, advanced metrics, and TTL	Higher delivery, lower costs, measurable performance gains for high-volume senders	Open Beta test
Partner-led Business Verification (PLBV)	Partners upload business verification docs during Embedded Signup	Reduces onboarding friction, accelerates activation, improves client experience	Open Beta test

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FAQ

• Do I pay extra to test Alpha/Beta features? No. You pay only for conversations as usual, but must be a 360Dialog client.

• Does testing impact my current Cloud API setup? No. Tests run in a separate environment.