Alphas and Betas

Alphas and Betas are programs run by 360Dialog in collaboration with partners and clients to test new features before they become generally available on WhatsApp for Business APIs.

By joining an Alpha or Beta program, you’ll get early access to upcoming WhatsApp features and the chance to provide valuable feedback that directly influences their development. Your input will be shared with both 360dialog and Meta’s product teams.

At 360dialog, we validate and test all features before opening them up for client testing, ensuring a secure and reliable experience for your business.

Be part of the journey — help shape the future of WhatsApp!

See available programs


What are Alphas and Betas?

Alpha and Beta refer to different stages in the development of a new product or feature:

  • An Alpha is an early-stage test with a smaller group of users, where the product is still in active development and may have limited functionality.

  • Once it progresses, it enters the Beta phase, which involves a broader group of users and typically includes improvements based on Alpha feedback.

After the Beta phase and final adjustments, the product is expected to reach General Availability (GA) — becoming fully released and accessible to all users.

Please note: These features are in testing. Participation requires a commitment to actively share feedback.


Why join?

1

Early Access & Influence

Get hands-on access to upcoming features and directly impact product development.

2

Exclusive Community

Join a group of forward-thinking users who share feedback and best practices.

3

Competitive Advantage

Access powerful solutions to real-world challenges before they reach the market.

4

Learning Opportunity

Gain experience working with cutting-edge technologies and experimental tools.


What we expect from you

Active Usage: Use the product in real scenarios and explore its full potential.

Provide Feedback: Share your experience via email, surveys, or calls — we’re listening!

Report Issues: Help us improve the product by submitting bugs and edge cases with clear details.

Share Learnings: Participate in surveys and testimonials (when applicable) to support product adoption.

What you can expect from us

Support and Guidance: Our team is ready to help with onboarding, technical questions, and feedback collection.

Resources: You’ll receive detailed instructions and access to the testing environment.

Progress Tracking: We’ll keep track of your progress and provide assistance as needed.

Meta Collaboration: We work directly with Meta to escalate issues and share insights from the field.


Available Betas

Launched, ready to onboard

Make voice calls directly through WhatsApp: ideal for customer support, order confirmation, or sales outreach—fast, efficient, and via your customers’ favorite channel.

Project timeline

Phase
Status

Documentation

Complete

Feature release

In progress

Partner/ client test

In progress

Gather feedback

In progress

Implementation details


FAQ

Do I need to pay for any additional services to test the alpha-beta features?

No, there’s no extra cost. You’ll continue to pay for conversations on the platform as usual, but you need to be a 360Dialog client to test it.

Does the alpha-beta feature impact the current configuration?

No. Features are implemented on a special environment, so it shouldn’t impact your current Cloud API setup.

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