Alphas and Betas are programs run by 360Dialog in collaboration with partners and clients to test new features before they become generally available on WhatsApp for Business APIs.
By joining an Alpha or Beta program, you’ll get early access to upcoming WhatsApp features and the chance to provide valuable feedback that directly influences their development. Your input will be shared with both 360dialog and Meta’s product teams.
At 360dialog, we validate and test all features before opening them up for client testing, ensuring a secure and reliable experience for your business.
Be part of the journey — help shape the future of WhatsApp!
Alpha and Beta refer to different stages in the development of a new product or feature:
An Alpha is an early-stage test with a smaller group of users, where the product is still in active development and may have limited functionality.
Once it progresses, it enters the Beta phase, which involves a broader group of users and typically includes improvements based on Alpha feedback.
After the Beta phase and final adjustments, the product is expected to reach General Availability (GA) — becoming fully released and accessible to all users.
Please note: These features are in testing. Participation requires a commitment to actively share feedback.
Why join?
1
Early Access & Influence
Get hands-on access to upcoming features and directly impact product development.
2
Exclusive Community
Join a group of forward-thinking users who share feedback and best practices.
3
Competitive Advantage
Access powerful solutions to real-world challenges before they reach the market.
4
Learning Opportunity
Gain experience working with cutting-edge technologies and experimental tools.
What we expect from you
✅ Active Usage: Use the product in real scenarios and explore its full potential.
✅ Provide Feedback: Share your experience via email, surveys, or calls — we’re listening!
✅ Report Issues: Help us improve the product by submitting bugs and edge cases with clear details.
✅ Share Learnings: Participate in surveys and testimonials (when applicable) to support product adoption.
What you can expect from us
✅ Support and Guidance: Our team is ready to help with onboarding, technical questions, and feedback collection.
✅ Resources: You’ll receive detailed instructions and access to the testing environment.
✅ Progress Tracking: We’ll keep track of your progress and provide assistance as needed.
✅ Meta Collaboration: We work directly with Meta to escalate issues and share insights from the field.
Available Betas
Launched, ready to onboard
Make voice calls directly through WhatsApp: ideal for customer support, order confirmation, or sales outreach—fast, efficient, and via your customers’ favorite channel.
Perfect for businesses that send high volumes of marketing messages, MM Lite uses delivery optimization to reach the users most likely to convert, while keeping your current message setup intact.
Why use MM Lite Beta:
10% discount on card rate
For all messages sent through MM Lite
Campaign-specific performance metrics
Via Ads Manager or programmatically
Optimizations for delivery
Get equal or higher delivery rate than Cloud API
Conversion tracking
Via Meta Pixel or Conversions API
Time-to-Live (TTL) support for marketing messages
Exclusively on MM Lite!
Seamless transition
Same template and message format as Cloud API
Tech Highlights
Send-only API (use Cloud API for inbound)
Same message format and templates as Cloud API
Metrics available via Business Manager UI, Ads Manager, and APIs
EEA, Russia, UK, Japan, and South Korea clients may have optimization and metrics restrictions
US, Cuba, Iran, North Korea, Syria, and three sanctioned regions in the Ukraine can have restrictions
Partner-led Business Verification via Embedded Signup allows Solution Partners to upload business verification documents on behalf of their clients during the Embedded Signup (ES) process, after validating OTP:
This streamlines onboarding and helps new clients get started on WhatsApp Business faster — without extra steps or allowlisting.
