How to View Usage and Expenses

Track WhatsApp usage and costs for each phone number (channel) through the 360dialog Hub, or webhooks. Usage can be checked regardless of whether the account is on Direct Payment or Partner Payment. Final charges always come from Meta’s monthly invoice.

Pricing is message-based. All in-month usage data is an estimate and may slightly differ from the final invoice issued by Meta.

View usage visually in the 360Dialog Hub

Clients can see a specific WABA usage in the Insights dashboard. To access it, click on Show details in the specific WABA you wish to use and select Insights on the top menu.

View your conversation history—including all Free and Paid conversations—to track volume over time. You can refine the data displayed by applying filters located in the top-right corner of the dashboard.

The Messages by Category chart displays the total volume of messages sent during your selected timeframe, broken down into specific Meta categories such as Utility, Marketing, Marketing Lite, and Service. Complementing this, the Messaging Costs graph illustrates your cost breakdown over time, allowing you to track daily expenditure fluctuations and identify which categories are driving your messaging budget. You can use the dropdown menus and filters to refine these views for more granular reporting.

Please be aware that the Approximate Charges displayed in the 360Dialog Hub are financially binding in their totality. The precise amount due will be determined by Meta's invoice at the end of the month, which will serve as the authoritative record of charges

The Voice Calls section provides a comprehensive overview of your call performance and usage metrics. At a glance, you can monitor high-level KPIs such as Total Calls, Total Minutes, Average Duration, and the associated Total Cost for the selected period. Each metric includes a comparison against the previous cycle to help you identify trends in call volume or expenditure. For a more detailed analysis, the Calls: Inbound vs Outbound chart tracks call direction over time, while the Total Call Duration graph visualizes fluctuations in minute usage across specific dates. These tools allow you to manage your voice operations effectively and ensure your communication strategy remains cost-efficient.