How to Create a CTWA Ad

First, make sure the WABA is connected to the Facebook page that will be used for this Ad.

To create ads that click to WhatsApp from Ads Manager:

1

Go to Ad Creation within Ads Manager.

2

Choose Engagement as your objective.

3

Choose your campaign budget and click Next.

4

Under conversion location select messaging apps.

5

In the Messaging Apps section, select WhatsApp.

6

Under Ad type, select Click to message.

7

For ads using Engagement objective, in the Accounts section, go to WhatsApp and select the relevant WhatsApp number from the dropdown menu.

8

Choose your Audience, Placements, Budget, and Schedule and click Next.

9

Select your ad format and complete your ad setup.

10

Click + Create to create your flow. Click Save and finish when you've completed.

11

Click Publish to publish your ad.