How to add message assets to a new campaign

1

In your Google Ads account, click the create button , and create a New Campaign.

2

Select your objective (Message Ads are compatible with Sales, Leads, and Website traffic).

3

After you confirm your conversion goals, select Search or Performance Max as your campaign type, then click Continue.

4

Define your Campaign Name.

5

Continue to configure your campaign as usual, until you reach the “Keywords and ads section”.

6

You will find the Messages section. Select “+ Message”

7

Then you can create and choose the messages to be used in this campaign. The message will appear as a pre-filled message when the customer clicks on 'Send Message" in the Ad.

8

Now you can complete the configuration of your campaign and customers will be ready to find you in WhatsApp.

See more information about message assets in the official Google Ads documentation.