Partner-led Business Verification (PLBV)

Partner-led Business Verification (PLBV) helps trusted businesses get verified in as little as 48 hours, enabling them to start messaging faster without waiting for Meta’s full review.

Prerequisites

• Business details in the documents match the details of the legal business entity (legal name, address).

Required documents:

• Proof the company exists (e.g., registration/incorporation certificate).

• Proof the company is active (e.g., utility bill issued within the last 2 months).

Time to complete: Submit in minutes; review typically can take up to 48 hours.

Important notes

• PLBV is NOT available for Government Agencies/ Accounts.

• Don’t upload personal documents or IDs — we only accept business documents for validation.

• Business details in the documents match the details of the legal business entity (legal name, address). If they don’t, we won’t be able to approve your submission.

• Ensure the account is new and has not gone through any previous verification process. If your account has already submitted a verification, please try using the Standard Business Verification

• Up to 3 PLBV attempts are allowed per Business; after that, the Standard Business Verification process is required.

PLBV Paths

There are two paths available to use PLBV:

1. PLBV using Embedded Signup

2. PLBV using Chat Support

---

PLBV using Embedded Signup

This path is for new WABAs only. Business admins can verify a Business Portfolio using the Embedded Signup after the number registration flow.

1

Launch the Embedded Signup Flow

Launch the Embedded Signup flow as usual to create a WABA and register a phone number.

2

Click 'Finish and upload the documents'

After phone number (OTP) verification, you’ll see an option to upload business documents: click "Finish and upload documents"

3

Upload documents

Drag and drop the required documents or choose the files on your device.

4

Inform our support team

After uploading the documents via Embedded Signup, speak with human support on chat support to request a PLBV documentation review.

5

360dialog Review

When we receive the chat we will re-assign it to our PLBV specialist who will validate the uploaded documents and submit them to Meta for verification and approval.

6

Outcome

Meta will review the documents and provide an outcome, usually within 48 hours.

Accounts submitted without a website may be automatically restricted until 360Dialog Business Legitimacy and Meta's Business Verification is completed.

⇒ To avoid delays, please include a website when submitting your account.

What will you see on the screen?

After verifying the phone number, a screen will appear showing the option to upload documents. It looks like this:

🎥 Video preview:

---

PLBV using Chat Support

This path can be used at any time. ie: the WABA is already created and has at least 1 registered phone number.

WABAs that are disabled/blocked are not eligible.

Steps

1

Start a new support chat

Login to the 360dialog Hub and initiate a new support chat and ask for PLBV support.

2

Upload documents and provide account identifiers

• Attach the required documents

• Share the relevant IDs: WABA ID or phone number and Meta Business Manager ID. Also

• Provide a screenshot of the Meta Business Manager > Business Info section, which shows the Business legal entity name.

3

360dialog Review

When we receive the chat we will re-assign it to our PLBV specialist who will validate the uploaded documents and submit them to Meta for verification and approval.

4

Outcome

Meta will review the documents and provide an outcome, usually within 48 hours.

Successful outcome

• Our support team will communicate the outcome in the open support case.

• Your endpoint should receive the phone_number_quality_changed webhook indicating:

  • Messaging limit increased to 1,000/day, and

  • Display name becomes visible after review.

• See Webhook events and notifications documentation for details.

Meta makes the final decision; 360dialog approval does not guarantee verification.

Troubleshooting

• Mismatch detected / request declined: Ensure BM/WABA data exactly matches the documents (legal name, address, registration/VAT).

• WABA blocked: Resolve the block first; blocked WABAs are not eligible.

• Insufficient proof of activity: Provide a recent document (issued within the last 60 days).

• No webhook received: Check if your webhook endpoint is reachable/subscribed and review recent delivery logs.

• If you still cannot identify the reason using the points above, start a chat support request and ask for our PLBV specialist.