Partner-led Business Verification (PLBV)

Partner-led Business Verification (PLBV) helps trusted businesses get verified in as little as 48 hours, enabling them to start messaging faster without waiting for Meta’s full review.

Prerequisites

• Business details in the documents match the details of the legal business entity (legal name, address).

Required documents:

• Proof the company exists (e.g., registration/incorporation certificate).

• Proof the company is active (e.g., utility bill issued within the last 2 months).

Time to complete: Submit in minutes; review typically can take up to 48 hours.

Important notes

• PLBV is NOT available for Government Agencies/ Accounts.

• Don’t upload personal documents or IDs — we only accept business documents for validation.

• Business details in the documents match the details of the legal business entity (legal name, address). If they don’t, we won’t be able to approve your submission.

• Ensure the account is new and has not gone through any previous verification process. If your account has already submitted a verification, please try using the Standard Business Verification

• Up to 3 PLBV attempts are allowed per Business; after that, the Standard Business Verification process is required.

Avoid Concurrent Verifications

Running PLVB and Classic Verification simultaneously causes delays.

1. Check Before Starting: Confirm that Classic Verification is not active before requesting PLVB.

2. The 3-Day Rule: If a Classic Verification request is pending, a three-day waiting period is required before PLVB can be triggered.

Classic Business Verification must not be initiated if PLVB is the intended verification method.

PLBV Paths

There are two paths available to use PLBV:

1. PLBV using Embedded Signup

2. PLBV using Chat Support

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PLBV using Embedded Signup

This path is for new WABAs only. Business admins can verify a Business Portfolio using the Embedded Signup after the number registration flow.

1

Launch the Embedded Signup Flow

Launch the Embedded Signup flow as usual to create a WABA and register a phone number.

2

Click 'Finish and upload the documents'

After phone number (OTP) verification, you’ll see an option to upload business documents: click "Finish and upload documents"

3

Upload documents

Drag and drop the required documents or choose the files on your device.

4

Inform our support team

After uploading the documents via Embedded Signup, speak with human support on chat support to request a PLBV documentation review.

5

360dialog Review

When we receive the chat we will re-assign it to our PLBV specialist who will validate the uploaded documents and submit them to Meta for verification and approval.

6

Outcome

Meta will review the documents and provide an outcome, usually within 48 hours.

Accounts submitted without a website may be automatically restricted until 360Dialog Business Legitimacy and Meta's Business Verification is completed.

⇒ To avoid delays, please include a website when submitting your account.

What will you see on the screen?

After verifying the phone number, a screen will appear showing the option to upload documents. It looks like this:

🎥 Video preview:

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PLBV using Chat Support

This path can be used at any time. ie: the WABA is already created and has at least 1 registered phone number.

WABAs that are disabled/blocked are not eligible.

Steps

1

Start a new support chat

Login to the 360Dialog Hub and initiate a new support chat and ask for PLBV support.

2

Upload documents and provide account identifiers

• Attach the required documents

• Share the relevant IDs: WABA ID or phone number and Meta business portfolio ID. Also

• Provide a screenshot of the Meta Business Suite > Business Info section, which shows the business's legal entity name.

3

360Dialog Review

When we receive the chat, we will assign it to our PLBV specialist who will validate the uploaded documents and submit them to Meta for verification and approval.

4

Outcome

Meta will review the documents and provide an outcome, usually within 48 hours.

Successful outcome

• Our support team will communicate the outcome in the open support case.

• Your endpoint should receive the phone_number_quality_changed webhook indicating:

  • Messaging limit increased to 1,000/day, and

  • Display name becomes visible after review.

• See Webhook events and notifications documentation for details.

Meta makes the final decision; 360dialog approval does not guarantee verification.

Troubleshooting

• Mismatch detected / request declined: Ensure BM/WABA data exactly matches the documents (legal name, address, registration/VAT).

• WABA blocked: Resolve the block first; blocked WABAs are not eligible.

• Insufficient proof of activity: Provide a recent document (issued within the last 60 days).

• No webhook received: Check if your webhook endpoint is reachable/subscribed and review recent delivery logs.

• If you still cannot identify the reason using the points above, start a chat support request and ask for our PLBV specialist.