Billing Models

At 360Dialog, we support two billing models for partners: Partner-Paid and Direct-Paid.

Partner-Paid vs. Direct-Paid

Differences:

• Partner-Paid - you (the Partner) receive all invoices from 360Dialog and manage billing to your clients.

• Direct-Paid - 360Dialog invoices your clients directly, and you are not responsible for their payments.

Distinctions:

• Control & Margin: Partner-Paid gives you flexibility to set your own pricing, bundle services, and own the commercial relationship.

• Simplicity & Reduced Risk: Direct-Paid removes the burden of billing and payment collection, letting you focus on your services.

Why do two billing models exist

We understand that each of our Partners has different business models. Some want control over pricing and prefer to bundle billing with their own services (Partner-Paid). Others prefer to offload billing to 360Dialog, reducing admin and financial risk (Direct-Paid).

Trade-offs

1. Partner-Paid - More control + margin potential, but you take on billing risk and responsibility.

2. Direct-Paid - Less hassle, but less flexibility in pricing and client relationship management.

Scalability considerations

1. Partner-Paid - works well for agencies that want one central financial relationship with 360Dialog.

2. Direct-Paid - works well for service providers who want to scale without managing invoices.

The choice depends on whether you want commercial control or operational simplicity.

Partner-Paid vs Direct-Paid Features & Insights Table

Feature	Partner-Paid Model	Direct-Paid Model
Who Receives the Invoice	Partner	End Client
Who Pays 360Dialog	Partner	End Client
License Fees	Partner pays for all phone numbers added to client WABAs under their Partner Hub ID	Client pays for their own number added to their Client Hub ID
Conversation Usage Fees	Partner prepays into a shared Credit Balance for all client phone numbers' usage	Client prepays into their own Credit Balance for each phone number usage
Partner Plan	Charged to Partner	Charged to Partner
Payment Responsibility	Partner collects payment from clients and settles with 360Dialog.	Clients pay 360Dialog directly
Billing Frequency	Consolidated invoices (monthly + prepayments)	Individual invoices for each phone number (monthly + prepayments)
Best For	Partners reselling WhatsApp API access with their own services	Partners who want 360Dialog to handle all client billing
Control & Flexibility	Full control over pricing to clients, one payment relationship with 360Dialog	No financial risk or management of client billing

Please note: We truly value our partnerships, but we aren’t responsible for managing the financial position of your business. Our agreements are designed to be clear and transparent, and we kindly ask that payments be made within the agreed-upon terms.