[Beta] Insights
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Insights is the most advanced independent measurement solution for WhatsApp - an “Appsflyer for Business Messaging”.
The technology approach to 360dialog Insights is a semantic engine that detects any WhatsApp Data and converts it into a standardized format for measurement and signals to be synchronized with non-business messaging-related tools off of the WhatsApp platform.
As an Independent Measurement Solution 360dialog enables any solution on any Partner platform to truly measure WhatsApp Performance Marketing use cases and even output to non-business messaging-related business like Meta’s AdTech, Measurement, Commerce, etc.
Insights tracks Click to WhatsApp campaigns from Impression to ROI/ROAS
Individual Funnel depending on use case can be defined and tracked
Benchmarking of Click to WhatsApp campaigns with integration with Meta Ad Accounts
Insights tracks any entry point (web, app, offline, etc.) and measures the WhatsApp funnel performance
Track Marketing Campaigns sent within WhatsApp with Marketing Messages
We enable clients to understand from which web/app product page they drive most WhatsApp traffic from and which convert the best. This also allows for A/B testing, not only on the Meta Ads level but within the whatsapp channel.
Attributions can be used for personalized experiences on WhatsApp too to establish which user journey converts best and for which audience and tailor accordingly.
Insights is integrated with various Meta APIs like MAPI, CAPI, Insights API so that we can import details of campaign spend and give a comprehensive ROAS figure
CAPI allows you to optimize Meta Ads campaigns by feeding conversions back to Meta
Use Case like look-a-like or custom audiences can be triggered for Retargeting and Optimization
Supporting digital platforms like Mixpanel, Google Analytics and adjust for synchronization WhatsApp data for holistic performance views and benchmarks
Non-Business Messaging solutions like Shopify, n8n, Make, Smartly are in concept or implementation phase.
Insights helps companies understand:
Volume: How many leads a source brought in.
Cost-per-lead: How much did the leads from a source cost.
Conversion: How qualified were the leads from a source.
We are offering incentives for Partners who are using Insights with their clients. Read more about these here.
There are multiple reasons why Partners should be invested beyond incentives: 360dialog partners will be able to offer the most advanced analysis available to track the efficacy of WhatsApp spend to their clients. This will make it much harder for their clients to switch partners and lose a capability they come to rely on
Using this tool should prove the efficacy of spending on WhatsApp and assist partners in switching more client spend to your platforms
Partners can focus on their core capabilities like chatbots and marketing and still have advanced analytics
Even partners who offer some level of tracking already do not have access to the CAPI integrations that we do - plus we are the premier Beta tester for all new Meta API capabilities in this field
This is at the forefront of Meta's thinking, using this capability to increase WhatsApp spend will get partners greater visibility with Meta
Partners can check if a client is enabled for Insights by calling the following endpoint:
GET https://api.signals.360dialog.io/v1/insights-allowed/{client_id}
Example request
curl --location 'https://api.signals.360dialog.io/v1/insights-allowed/{client_id}'
--header 'Authorization: Bearer Token'
client_id*
OAuth
String
Please refer to our product documentation for more details.
Within the Insights Timeline, your client will access data and tools to optimize their messaging and engagement strategies. This includes viewing analytics, generating reports, and gaining valuable insights into user interactions with their communication campaigns.
GET [base-url]/v1/clients/{client_id)/sources
client_id*
string
app_ids
string
offset
string
limit
string
date_to*
string
date_from*
string
PATCH [base-url]/v1/clients/{client_id)/sources/{source_id}
Request Body:
{"name": "string" }
client_id*
string
source_id*
string
name
string
Insights aggregate messages from the same incoming source, which are called "Actions." This data is automatically collected by Insights without the need for pre-configuration. You can use the following endpoints to collect this data
GET [base-url]/v1/clients/{client_id}/actions
source_ids*
string
Example : List [ "source1" ]
client_id*
string
date_to*
string
date_from*
string
offset
integer
limit
integer
GET [base-url]/v1/clients/{client_id}/actions/source_details
client_id*
string
actions_id*
string
Example : List [ "action1" ]
offset
integer
sources_id
array{string}
Example : List [ "source1" ]
limit
integer
date_to*
string
date_from*
string
GET [base-url]/v1/clients/{client_id}/export_contacts
client_id*
string
Insights attribute Off-Thread events to WhatsApp conversations, enabling businesses to measure their marketing efforts by identifying the source that led to the conversion event in their funnel. Off-Thread events come in two types:
Purchase:
Example: A lead completes a purchase, such as buying a book
Subscription:
Example: A lead registers for a webinar
Sending Off-Thread events enriches businesses' insights into their funnel marketing strategy with actions handled outside of WhatsApp. Once the events are received, the tool will automatically calculate the Return on Ad Spend (ROAS) or Cost per Lead.
Companies send traffic to their WhatsApp Business Accounts from different sources. See . Insights help companies differentiate the performance of their sources by:
Companies design multi-step automated flows (aka. chatbots or conversation flows) and implement them into their WhatsApp Business Account. Insights can help these companies find the main drop-offs (which step the user didn't complete) so they can optimize the conversion of their flows to enhance user interaction. See .
Companies need to know who-did-what to plan and execute retargeting campaigns to increase acquisition. Insights helps companies segment custom audiences they can at any time.
One of the major advantages 360dialog offers is access to Meta Conversion API betas and advanced features. If we encourage clients that have CAPI enabled to integrate on this platform it will massively increase the data they can gather and improve results further. So we should work together to use CAPI wherever possible. This means switching it on using the provided instructions and defining a conversion event in the message flow. Details on CAPI onboarding .
Insights is available to clients participating in our Beta Program. If you have clients who wish to participate in this program, please and provide their client_id for activation.
Provide .
After we enable Insights for a specific Client, the dashboard will be present in their . We've provided resources to help, including documentation, in-app tutorials, and the option to reach out to our Support Team for assistance. As a partner, you can also offer support in leveraging this powerful tool effectively.
See .
