MM Lite API Beta Program

Drive Higher ROI with Optimized Marketing Messages with 360Dialog MM LITE API

About MM Lite API

Marketing Messages Lite API ("MM Lite API") is a direct marketing API that offers automatic optimizations for deliveries and reads, to deliver a higher quality experience for people, and better business performance compared to Cloud API.

MM Lite API allows a business to:

• see equal or higher delivery and read rates of marketing template messages vs. Cloud API

• measure the Conversion ROI of marketing message campaigns, by measuring when users complete events on a business's website or app (e.g. add to cart, checkout, purchase) after clicking on a marketing message. This requires business integration with Meta Pixel or Conversions API to report conversion events

• take advantage of exclusive marketing features not available on Cloud API, e.g. Time-to-live for Marketing messages

• easily transition from Cloud API, by using the same marketing templates and message send payload format

• continue to leverage Business Messaging Partners for additional capabilities and support beyond the first MM (i.e., chatbot to complement MM, Flows, CDP/segmentation, etc.)

Who will get the most out of MM Lite API?

• BSPs & Partners looking to offer clients a superior WhatsApp marketing solution.

• Businesses using Marketing Messages that want better delivery, lower risk, and measurable results.

What is the Beta Program?

360Dialog Partners will get early insights, expert guidance, and the opportunity to join the beta program—giving you a head start before the full rollout.

By joining the beta program, they will be among the first to access Meta’s Marketing Messages Lite API (MM Lite)—a smarter, performance-driven way to send marketing messages.

Why Join the Beta Program?

Being part of a beta program isn’t just about early access—it’s a strategic advantage for your business.

Here’s why:

✅ Stay Ahead of Competitors – Get firsthand experience with MM Lite before it rolls out to the market.

✅ Shape the Future – Your feedback helps refine the product, ensuring it meets real business needs.

✅ Gain Exclusive Insights – Work directly with 360Dialog and Meta experts to understand upcoming changes.

✅ Offer a Competitive Edge to Clients – Position yourself as a leader by introducing innovative solutions before others.

✅ Seamless Transition to Full Launch – Be fully prepared when MM Lite goes live, ensuring a smooth adoption for your clients.

Joining the beta means learning, influencing, and gaining an early-mover advantage in WhatsApp marketing. Don’t miss out.

Pre-requisites

A Business’ BMID (Business Manager ID) must satisfy below conditions:

1. The Partner must be using Cloud API for at least one of its phone numbers.

2. An active WABA with both the tax/payment location and target customers (recipients of the campaigns) based in one of the following geographies: Brazil, Mexico, India, Indonesia, Peru, Chile.* *This requirement applies until it is lifted by Meta, which is expected to happen in 1st April.

For businesses not meeting the criteria above, you would see an error when attempting to onboard a number for marketing messages optimised delivery.

1. Business must belong to verticals like e-commerce.

   1. Business verticals like Financial Services, Banking & Credit Cards, Insurance are not supported at moment.

2. Business must have at at least one active WABA with 360Dialog.

3. [Recommended] Be enrolled as a Tech Provider or plan to enroll during participation in this Beta Program.

How to get started

MM Lite Alpha Sandbox Testing