Sending Messages

This section is dedicated to give instructions on how to send messages using MM Lite. If you tested the Alpha version already, you will only need to make small adjustments to the process.

Sending a Marketing Template Message

To send a template message you will need to use a POST request:

POSThttps://waba-v2.360dialog.io/marketing_messages

Headers

Name	Value	Description
Content-Type	application/json
D360-API-KEY	Bearer <token>	D360-API-KEY received after approval to participate in this program

Body

Field	Required	Description
messaging_product	Yes	"whatsapp"
recipient_type	Yes	"individual"
to	Yes	Recipient phone number in international format. Example: "441234567890"
type	Yes	"template"
template.name	Yes	"marketing_text_no_param"
template.language.code	Yes	"en"
template.language.policy	Yes	"deterministic"
message_activity_sharing	Optional	Set to true to enable activity sharing (can be removed if not needed)

curl --location 'https://https://waba-v2.360dialog.io/marketing_messages' \
--header 'Content-Type: application/json' \
--header 'D360-API-KEY: <token>' \
--data '{
    "messaging_product": "whatsapp",
    "recipient_type": "individual",
    "to": "<<RECIPIENT_PHONE_NUMBER>>",
    "type": "template",
    "template": {
        "name": "marketing_text_no_param",
        "language": {
            "policy": "deterministic",
            "code": "en"
        }
    },
    "message_activity_sharing":true
}'

Response

An usual Cloud API response is expected after a successful message sent using MM Lite API.

200

{
    "messaging_product": "whatsapp",
    "contacts": [
        {
            "input": "<phone number>",
            "wa_id": "<<waba id>"
        }
    ],
    "messages": [
        {
            "id": "wamid.HBgLNTk4OTQ3MTQ0NjMVAgARGBJDNjM1NUM2OEEyMDU4REZERTgA"
        }
    ]
}

Sending a Marketing Template Message with TTL using MM Lite API

MM Lite API provides additional features that are not available to Marketing templates on Cloud API.

This means you can include and set the value of the message_send_ttl_seconds in the payload of your Marketing Message Template to test this feature.

What is Time-To-Live (TTL) for Marketing template messages?

If Meta is unable to deliver a message to a WhatsApp user, they will continue attempting to deliver the message for a period of time known as a time-to-live (TTL), or message validity period.

TTL is available for Authentication and Utility template messages on Cloud API, but TTL for Marketing template messages is exclusively available on Marketing Messages Lite API.

See our documentation on How to set a TTLs for Marketing template messages.

Creating new Marketing Templates

You can continue to use the same method you already use to create the Marketing Templates.

After a Marketing Template is created for the phone number, it may take up to 10 minutes to sync with the connected Ad account. This sync enables message optimization and conversion tracking. The same delay applies if a template has been inactive for more than 7 days—sync will resume after the first new use.

To ensure proper delivery and tracking, wait a bit more than 10 minutes before sending marketing traffic with a newly created or reactivated template. MM Lite API supports all active Marketing templates.

Learn more about this limitation here: https://developers.facebook.com/docs/whatsapp/marketing-messages-lite-api/support